The 4 A's of Marketing with Jagdish Sheth

所在平台: Coursera专项课程

课程主页: https://www.coursera.org/specializations/4as

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课程简介

课程名称：《市场营销的4A理论》与贾吉什·谢思（Jagdish Sheth） 课程概述：由肯尼索州立大学提供，强调客户视角的市场营销。掌握以价值创造为中心的新营销框架，现可免费注册。 课程大纲：该课程围绕市场营销的四个关键要素展开，挑战传统的4P框架（价格、产品、地点和促销），旨在帮助学习者从客户的角度理解市场营销的核心概念和策略。 添加课程链接：[市场营销的4A理论](https://www.coursera.org/learn/what-are-the-4-as-of-marketing) 此外，贾吉什·谢思还开设了其他几门相关课程，包括： 1. 《社交媒体与市场营销》: 探讨技术如何影响市场营销。 - 课程链接: [社交媒体与市场营销](https://www.coursera.org/learn/social-media--marketing) 2. 《新兴市场》: 分析新兴经济体对市场营销实践的影响。 - 课程链接: [新兴市场](https://www.coursera.org/learn/emerging-markets) 3. 《市场营销的优缺点》: 关注提高市场营销效率和效果的策略。 - 课程链接: [市场营销的优缺点](https://www.coursera.org/learn/the-good-bad-and-ugly-of-marketing) 欢迎各位注册，深入了解市场营销的最新理念和实践！

课程大纲

Course Link: https://www.coursera.org/learn/what-are-the-4-as-of-marketing

Name:What Are the 4 A’s of Marketing - Jagdish Sheth

Description:Offered by Kennesaw State University. The most common framework in marketing is the 4Ps of Marketing (Price, Product, Place, and Promotion). ... Enroll for free.

Course Link: https://www.coursera.org/learn/social-media--marketing

Name:Social Media & Marketing - Jagdish Sheth

Description:Offered by Kennesaw State University. Technology has always impacted marketing, especially in areas such as branding, packaging, ... Enroll for free.

Course Link: https://www.coursera.org/learn/emerging-markets

Name:Emerging Markets - Jagdish Sheth

Description:Offered by Kennesaw State University. The rise of emerging economies is bringing significant changes in the marketing practice. The ... Enroll for free.

Course Link: https://www.coursera.org/learn/the-good-bad-and-ugly-of-marketing

Name:The Good, Bad, and Ugly of Marketing - Jagdish Sheth

Description:Offered by Kennesaw State University. This course focuses on how to make marketing both more efficient and effective. It advocates that the ... Enroll for free.

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