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所在平台: Udemy |
课程主页: https://www.udemy.com/course/youtube-google-ads-marketing-and-advertising-traffic/
课程评论：没有评论
课程名称：使用AI ChatGPT的简单YouTube谷歌广告流量 课程概述：欢迎来到简单YouTube广告学院！本课程旨在帮助学员克服运行广告时的压力和挫败感。课程详细讲解了运行YouTube广告活动的各个步骤，包括： 第一步：创建Google广告账户和新的YouTube频道，建议为广告专门设立一个新频道，以避免影响常规频道的自然覆盖。 第二步：研究与产品和品牌相关的关键词、投放位置和话题。 第三步：制作视频广告，强调在广告创作前进行关键词研究，以确保广告内容与潜在客户产生共鸣。 第四步：设计一个与视频广告相符的着陆页，确保广告流量的有效转化。 第五步：设置追踪标签，记录每一次点击、访客和转化，以便准确保留数据并为未来的再营销活动提供基础。 第六步：设置广告活动，这是一个既兴奋又紧张的步骤，需要考虑预算、目标国家、排除投放地区、设备定位、频次限制和目标人群等众多变量。 第七步：分析数据并优化活动，了解如何根据关键指标做出决策，舍弃表现不佳的广告，继续投资于高效广告。 课程希望通过以上步骤的系统讲解，帮助学员提升广告效率，实现投资回报。如果您曾经在运行广告中感到困惑，这个课程将为您提供逐步的指导，助您降低成本、增加观看次数、点击率和转化率，从而实现盈利并扩大业务。通过理解广告运行的基本原理，您将能够在广告支出中获得丰厚的回报，并将您的业务发展壮大。
Hello and welcome to the Easy YouTube Ads Academy!I created this course because running ads can be extremely stressful, frustrating and discouraging if you are not careful.I bet no one lay it out for you as clear as this before but these are the steps you need to take… when running a YouTube ad campaign.Step 1, you have to create a Google Ads Account and a new YouTube Channel. You want to create a separate channel specifically to run ads so as not to effect the organic reach of your regular channel.Step 2, you have to do research on the different keywords, placement, and topics you want to target for… that is related to your products and brand.Step 3, it's time to create your video Ad! Most people do this before they do research and that's a mistake because your ad, needs to be filled with keywords that resonates with your potential customers. And you figure what those keywords are during your research.Step 4, is to create the Landing Page design that you will be sending the traffic to once you start running the ads. The website design needs to reflect the actual video ad that people are seeing.Step 5 is to setup tracking tags so that every click, every visitor, and every conversion is recorded in your google ads account, to keep your data accurate and for future re-marketing campaigns.Step 6, is to finally setup your ad campaign! It's an exciting step but also the most stressful because there are tons of variables to consider, such as what should your starting budget be? Which countries have higher conversion rates and which should you target? Where should you exclude your video ads from being seen? Which devices should you target and are they all created equal? What frequenting capping should you use to make sure your ads don't burn out that fast? Which demographic should you target to get the maximum bang for your buck? What's the best Cost Per View to start off with and more.Step 7, is to look at all the data and optimize your campaigns… which is just a fancy word for ditching losers and scaling winners.This is what confuses the most people because just look at all the data. How do you know what to look for? How do you arrange the columns of data so that you are looking at only the stats that matter? How do you compare the view rate with the Click through Rates to decide if an ad is working or not? How do you determine which video, which keyword, which placement ads to keep pouring money into and which ads to cut off right away?Running ads is almost like betting on horse racing. Each horse is your campaign. Which one should to cut from the team and which one should you continue to invest in and let them run to continue to make you money?There's like a million questions right? And the people who have figured it out have an unfair advantage over their competitors. They can afford to continue running ads and grow their business while their competitors is forgotten. In business, if you don't have a constant supply of traffic… your business will die and be forgotten.If all this sounds discouraging to you. Don't worry. I was sitting in your extract seat years ago. I know what it feels like to run ads for the first time that's why I will hold your hand and guide you step by step.My goal is to decrease your cost, increase your views, clicks, and conversions. Because if you can do that, you will be able to reach that sweet spot, that spot where if you spend $1 in ads you get $2 or more back. And if you can get to that point, you would run ads nonstop and build your business and turn it into an empire.But it all starts with understanding how running ads work, that's why I created this introduction week for you. It will explain the simple math's behind running ads, the difference between Facebook vs. Google Advertising, The different types of YouTube Ad formats and which one to use for your business, the 13 biggest YouTube ad mistakes that are costing beginners a fortune when running ads the first time, and finally, a review over the steps of Running YouTube ads so that you make sure to do it right the first time. Because every dollar counts.
