|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/your-marketing-calendar-sucks/
课程评论：没有评论
## 项目管理在市场营销中的应用 (Coursera 课程总结) 此为一项入门级课程，是学生、应届毕业生或初入营销行业人士的绝佳起点。课程旨在帮助学习者： * **实践营销概念：** 将所学营销理论应用于实际场景。 * **探讨实践场景：** 讨论各种具有实际意义的营销案例。 * **获取免费工具：** 下载可用于未来营销工作的免费工作表和工具。 课程将重点介绍以下项目管理方法论及概念： * **瀑布式开发 (Waterfall Methodology)** * **Scrum** * **每日站会 (Daily Stand-ups)** * **Sprint 规划 (Sprint Planning)** * **Backlog 精炼 (Backlog Refinement)** 此外，课程还将教授如何利用 **项目模板 (Project Templates)**、**服务水平协议 (SLAs)** 以及 **敏捷基础 (Agile Fundamentals)** 来高效完成工作。 课程由一位经验丰富的营销专家（某成功营销自动化公司的首席战略官）教授，内容生动有趣。
This is an entry level course and an excellent place for a student, recent graduate or newbie marketer to start. Practice applying marketing concepts, discuss a variety of practical scenarios and download free worksheets and tools you can take with you to your first marketing gig. For example, what do you know about waterfall methodology, a Scrum, daily "stand-ups" and sprint planning? Have you ever created a backlog refinement? Are you familiar with how you can leverage project templates, SLA's and agile fundamentals to get stuff done? All this and some fun, together with one of the biggest marketing geeks - who happens to be the Chief Strategy Officer for a successful marketing automation firm.
