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所在平台: Udemy |
课程主页: https://www.udemy.com/course/your-artist-bio-sell-your-art-in-galleries-museum-shops/
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课程名称：数字游民：您的艺术家简历与在画廊销售您的艺术 课程概述： 第一部分：撰写优秀的艺术家简历 艺术家需要一些工具，而其中最重要的工具之一就是艺术家简历。艺术家简历包含关于艺术家的重要信息。画廊策展人和艺术总监期望艺术家能够提供简历。艺术家需要简历的场合包括：提交艺术展览及活动的申请、向艺术总监和策展人撰写提案、媒体、博客、电视、播客和杂志的采访、公关与市场营销、作品集、艺术、音乐、戏剧、艺术驻留项目的资助提案、网站等。 本课程适合以下类型的学员： - 从未撰写或见过艺术家简历的新艺术家 - 具有一些经验且希望帮助撰写令人印象深刻简历的新兴艺术家 - 希望更新自身简历的成熟艺术家 本课程内定义的“艺术家”包括美术、视觉艺术、画家、插画师、摄影师、填色书艺术家、作家、动画师、音乐家、陶艺家、针织与编织艺术家、可穿戴艺术家、演员等多种类型。正确构建您的简历将提升您的专业形象，推动您的创意事业向前发展。 许多艺术家都对撰写自己的创作故事感到畏惧，他们担心没有足够的经验来打动策展人和艺术总监。而有些艺术家则因为经验太多，不知如何选择合适的内容。撰写引人入胜的艺术家简历是推进您创意事业的重要营销工具，有助于创造积极的关注，带来更多销售，帮助您在热爱的自由艺术事业中持续发展。 课堂项目是撰写您的艺术家简历并在课程项目部分分享，这是艺术总监和策展人发现您的绝佳机会。课堂中包含您的艺术作品照片，将吸引更多关注，推动您的创意事业向前发展。经过您的许可，我将会在我的社交媒体平台上分享您的艺术家简历，为您带来来自艺术界和成千上万的关注者的积极曝光。请加入我，我们一起撰写有效且引人注目的简历，给画廊策展人和艺术总监留下深刻印象。 课程内容： - 课时1：技术标准 - 课时2：艺术总监和画廊策展人期待阅读的内容 - 课时3：艺术家的教育背景 - 课时4：艺术家展览与精品店 - 课时5：非凡成就 - 课时6：艺术家简历示例 第二部分：在画廊和博物馆精品店销售您的艺术 您是否曾走进画廊或博物馆礼品店，心想“有一天我想在这家商店看到我的艺术作品”。本课程适合希望通过在画廊和博物馆商店销售艺术来建立创意事业的艺术家、手工艺者和创作者。 概述： - 课时1：如何接触画廊和博物馆商店策展人 - 课时2：向策展人提交邮件的示例 - 课时3：互惠画廊会员资格及接纳新艺术家的700多家画廊 - 课时4：在史密森博物馆、皇家安大略博物馆及其他著名精品店销售艺术的秘诀 - 课时5：案例研究一：销售一本填色书 - 课时6：案例研究二：在画廊商店销售艺术品、手工艺品和美术作品 - 最后总结 通过本课程，您将掌握创作艺术家简历和在画廊与博物馆销售艺术的技能，助力您的艺术事业蓬勃发展。
SECTION 1. Write a Great Artist Bio Artists need tools. And one of the most important tool is an ARTIST BIO. An artist bio, or biography, is important information about the ARTIST. Art gallery curators and art directors expect an artist to have a bio. Artists need a bio for: Call for submissions to art galleries + events Writing a proposal to art directors, curators, music producers Interviews for media, blogs, television, podcasts, and magazines Public Relations + marketing Catalogs Your portfolio Art, Music, Theatre, Artist Residency grant proposals Websites This class is for: New artists who have never written or perhaps seen an artist bio. Emerging artists who have some experience + would like help writing an impressive bio. Established artists wanting to refresh their bio. The definition of artist in the framework of this class includes fine art, visual art, painters, illustrators, photographers, coloring book artists, writers, animators, musicians, potters, knit + crochet art, wearable art, actors, and so many more genres. Building your profile correctly will result in a polished professional appeal that will propel your creative business in the right direction. Many artists dread having to write their creative story. They fear they don't have enough experience to impress curators and art directors. Sometimes they have too much experience and get bogged down with making decisions on what to include in their story. I love the challenge of tackling words, experience, and story to create fascinating collateral supporting my artwork + my brand. An artist bio is an essential marketing tool that moves your creative business forward. Your bio has the power to create positive buzz that will result in more sales that keep you in the freelance art career that you love. Your Class Project is to write your artist bio and share it in the Class Project section below. This Class Project is a great way for art directors + curators find you. They are constantly looking for new artists and often visit classes to find new talent. Include photographs of your artwork to gain the attention you need to move your creative business forward. With your permission I will share your artist bio on my social media platforms giving you positive exposure to the art world and thousands of followers. Please join me in class and together we will write an effective and fascinating bio that will impress art gallery curators and art director. Class Content Lesson 1: Technical criteria Lesson 2: What are directors + gallery curators expect to read in your artist bio Lesson 3: Artist education Lesson 4: Artist exhibits + boutiques Lesson 5: Extraordinary acheivements Lesson 6: Example of an artist bio SECTION 2. Sell Your Art in Art Gallery + Museum Boutique Shops Have you ever walking through an art gallery boutique or museum gift shop and thought, "One day I'd like to see my art in this shop." This class is for artists + crafters + makers wanting to build their creative career by selling their art in art galleries + museum shops. OVERVIEW Lesson 1: Approach art galleries + museum shop curators Lesson 2: Examples of submission emails to the curators Lesson 3: Reciprocal art gallery memberships + over 700 art galleries accepting new artists Lesson 4: Secret to selling art in the Smithsonian, Royal Ontario Museum + other prestigious boutique shops. Lesson 5: Case Study One. Selling a coloring book Lesson 6: Case Study Two. Selling arts + crafts + fine art in gallery shops Final Thoughts
