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所在平台: Udemy |
课程主页: https://www.udemy.com/course/writing-your-business-plan/
课程评论：没有评论
课程名称：商业计划书写作完全指南 课程概述： 如果你准备开始创业旅程或完成商业计划书，那么这个课程正是你提升商业技能的绝佳机会。在课程结束时，你将能够撰写一份完整的商业计划书。该课程专为加拿大的初创企业家和小企业主设计，提供清晰的解释及丰富的实例，旨在赋予你进入商业领域的工具与信心。商业增长始于扎实的基础，而良好的计划和战略能够激励行动。 课程内容将包括： - 自我评估的起步 - 商业计划的好处 - 识别作为企业主的优势与劣势 - 公司愿景 - 管理概述 - 描述商业模式 - 定义和结构化你的业务 - 商业结构 - 公司使命 - 操作目标 - 保护业务及加拿大商标 - 启动需求 - 确定目标市场 - 目标市场分析 - 市场潜力及潜在市场份额 - 内部与外部分析 - 营销与品牌策略 - 产品规划 - 营销计划 - 品牌塑造 - 社交媒体 - 产品摄影 - 广告技巧与原则 - 内容计划 - 分销策略 - 定价策略 - 电子商务与运营规划 - 制造计划 - IT基础架构 - 网站基础 - 电子商务基础 - 财务会计程序与记录保存 - 销售及成本预测 - 财务报表 - 财务需求评估 课程为互动形式，学员将在观看讲座的同时逐步撰写商业计划的各个部分！利用提供的可下载资源，认真完成每项活动！课程结束时，你将拥有扎实的商业知识和一份可用于经营你企业的完整商业计划书。如果你准备好完成你的商业计划书，就让我们开始吧！
Ready to start your entrepreneurship journey or get that business plan complete?Well this is the perfect opportunity to take the next step and sharpen your business skills as you write your business plan. We will be taking you through the entire process of Business Plan writing, so that by the end of the course, you will have a complete business plan.Designed for the budding Entrepreneurs or Small Business owners in Canada, this course provides clear explanations, plenty of examples and is meant to give you the tools and confidence to enter the business world and take the next step in your entrepreneurship journey.Business growth begins with a strong foundation with well written plans and strategies that inspire action.We Will Be Taking You Through:Getting Started with a Self-AssessmentBenefits of a Business PlanIdentifying Your Strengths and Weaknesses as a Business OwnerCompany VisionManagement OverviewDescribing the Business ModelDefining and Structuring Your BusinessBusiness StructureCompany MissionOperational ObjectivesProtecting the Business, Trademarks in CanadaStart Up NeedsIdentifying Your Target MarketTarget Market AnalysisMarket Potential / Potential Market ShareInternal & External AnalysisMarketing & Branding StrategiesProduct PlanningMarketing PlanBrandingSocial MediaProduct PhotographyAdvertising Techniques & PrinciplesContent PlanningDistributionPricing StrategyE-Commerce & Operations PlanningManufacturing PlanIT InfrastructureWeb BasicseCommerce BasicsFinances Accounting Procedure / Record KeepingSales / Cost ForecastingFinancial StatementsFinancial Needs AssessmentThis course is interactive, where you will be working on the various sections of your business plan as you go through the lectures! Take advantage of the downloadable resources provided and give your best effort to each activity! By the end of this course, you will have foundational business knowledge and a complete business plan to use to run your business!So if you're ready to get your Business Plan completed, let's get started!
