|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/writing-skills-for-coaches/
课程评论：没有评论
**课程名称：** Coaches的写作技巧 **课程概述：** 本课程旨在帮助教练们通过写作脱颖而出，让内容成为自我营销和公共关系的重要工具。如果你希望建立一个以写作为核心的教练业务，并希望将你的教练工作与写作紧密结合，那么本课程将为你提供实用的格式和练习。 许多教练喜欢帮助他人，但在自我推销方面可能不太自在。而强大的写作能力可以让你脱颖而出，展现你的专业性、权威性，并建立持续的客户认可。通过写作，你可以更自然地将你提供的支持变得相关且有用，而无需显得“咄咄逼人”。 本课程将是高度实践性的，帮助你： * **明确你的价值导向的教练服务内容**，并通过客户画像（client avatars）确定你的目标客户。 * **规划你的教练业务发展方向**，以及写作在其成长中所扮演的角色。 * **尝试不同的文案写作、博客写作、书籍策划、社交媒体帖子、文章和“关于我”内容的写作方法**，通过格式和有趣的练习进行实践。 * **获得一对一的反馈**，以帮助你在教练业务上取得实际而有用的进展。 **核心目标：** 提升教练的写作能力，从而有效地进行自我营销，建立专业形象，并促进业务发展。
Would you like to standout as a coach, so that your content does your marketing and PR for you? Does the idea of building a coaching practice with writing at its heart appeal to you? And would you like formats and practical exercises to link your coaching and your writing? Most of us who are drawn to coaching love helping others - but we may not be so comfortable when it comes to promoting ourselves. Strong writing can get you noticed, create evidence of your credibility and authority and build evergreen testimony as to the value you offer others. Without you needing to be 'pushy', writing can make the support you offer seem relevant and useful. This highly practical course will help you clarify your values-based coaching offer, and who your clients are, using client avatars. You'll get to scope out how your coaching business can develop and the part writing can play in its growth. Using formats and fun exercises, you'll get to experiment with different approaches to copy writing, blog writing, book planning, social media posts, articles and about me content. You'll get 1-2-1 feedback to help you make practical and useful progress in your coaching business.
