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所在平台: Udemy |
课程主页: https://www.udemy.com/course/writing-publishing-marketing-and-selling-your-first-book/
课程评论：没有评论
**课程名称：** 写作、出版、营销与销售你的第一本书 (Writing, Publishing, Marketing and Selling Your First Book) **课程概述：** 本在线课程旨在帮助有志于写作的学员挖掘潜力，并指导他们完成第一本书的写作、出版、营销和销售全过程。课程将深入探讨写作过程，分析出版和发行选项，并重点提示潜在机遇与常见陷阱。 **课程涵盖主题：** * **核心构思与灵感：** 你的脑海中是否有一本书？如何寻找你的写作灵感？ * **写作流程：** 制定计划，设定目标并按时完成。将写作视为一份“工作”，而非“爱好”。理解编辑过程，识别并克服写作中的常见障碍。 * **传统出版与代理：** 与传统出版商合作的优势；何时以及如何进行投稿；对出版商的期望；以及何时应选择自行处理。 * **独立出版：** 认识传统出版的劣势；数字时代出版的新机遇；区分“独立出版”与“业余出版”；寻求外部支持（如自由编辑和设计）；了解各种独立出版平台和发行网络。 * **多媒体格式：** 探索精装、平装、电子书（epub, mobi）及有声书等多种图书格式。 * **自我营销：** 培养你的“内秀公关”能力，学习如何销售你的作品。涵盖公关、博客/播客、公开演讲、社交媒体和电子邮件营销等技巧。 * **营收与发展：** 设定合理的收入预期；探索其他收入来源；以及如何通过构建作品集（包括电子书单项、系列写作）和灵活运用免费/付费发行策略，实现“润物细无声”的持续成功，并不断重复和创造。
This online course is designed to help aspiring writers realize their potential and guide them through the process of writing, publishing, marketing and selling their first book. It will look at the writing process, examine publishing and distribution options and highlight potential opportunities and pitfalls. Topics Covered Include: What's The Big Idea? Have you got a book inside of you?Inspiration and where to find itFail to Plan, plan to fail The Writing Process The writing process (think job, not hobby)Setting targets and hitting deadlinesThe editorial processCommon pitfalls/roadblocks Pitching to a Publisher/Agent The benefits of working with a traditional publisherWhen and how to pitchWhat you should expect from a publisherWhen to walk away Going it Alone Disadvantages of working with a traditional publisherDigital disruption (you've never had it so good)Indie not amateurSelf-publishing vs Vanity publishingGetting help (freelance editorial and design support)Self-Publishing platforms/distribution networks Multiple Formats Hardback, Paperback, eBook (epub, mobi), audiobooks Embracing Your Inner-Self Publicist (Selling Your Work) Public RelationsBlogging/PodcastingPublic SpeakingSocial MediaEmail Marketing Making Money Setting expectationsAlternative streams of revenue Building a Back Catalogue Rinse, repeateBook SinglesWriting a seriesFree vs paid distribution
