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所在平台: Udemy |
课程主页: https://www.udemy.com/course/writing-for-the-web-by-dana/
课程评论：没有评论
**课程名称：** 网页写作：如何创作引人入胜且能促进销售的内容 **课程概述：** 本课程旨在帮助您掌握网页内容创作的技巧，让您的网站既能体现您的品牌特色，又能与目标受众有效沟通。通过学习，您将能够创作出读者易于理解且优化良好的网站内容，打造一个您和您的客户都喜爱的网站。 **您将学到：** * 确定目标受众（含工作表）。 * 找到并运用品牌声音（含工作表）。 * 应用网站最佳实践。 * 组织网站内容。 * 将现有材料转化为网页内容。 * 创作全新的网页内容。 * 编辑网站内容。 * 保持网站的时效性。 **课程特色：** 本课程专为普通大众设计，不要求您具备营销背景。讲师将分享其16年来为企业、政府机构和非营利组织创建和管理网站的经验。 **适合人群：** * **个人用途：** 个人品牌、作品集/数字简历、博客（如母婴博主、DIY爱好者）、粉丝网站等。 * **商业用途：** 小型企业、创业者。 * **职责需求：** 被指派为网站管理员者。 * **网站更新：** 希望更新现有网站的用户。 * **网站启动：** 准备创建网站但不知从何入手者。 **学习体验：** 您可以先免费观看部分讲座，“注册”课程即可享受终身访问权，并包含所有技术和最佳实践更新。 **课程价值：** 打造一个无论是您本人还是您的客户都会喜爱的网站，让您的在线形象更具吸引力并实现潜在的销售目标。
Your website is your online presence. It is the first time many of your customers engage with you, so it's important that it reflects you while also speaking to your audience.In this course, you will learn how to write web content for your audience that is optimized for the best comprehension. In other words, you'll have a website that both you and your customers will love!After completing Writing for the Web you will be able to:determine your audience (worksheet included)find your brand's voice (worksheet included)apply website best practicesorganize website contentconvert existing materials into website contentwrite new website contentedit website contentkeep your website up to dateI am a believer in creating websites that are easy to use, and I designed this course with the average person in mind. You don't need to be a marketing guru to create an amazing website!I will share with you what I've learned in the past 16 years of creating and managing websites for businesses, government agencies, and nonprofits. I've spoken on this topic at conferences and taught it in classrooms, and I'm happy to welcome you to my virtual classroom. This course is for you if you want a website for personal use:personal brandingportfolio or digital resumemommy bloggers, daddy bloggers - any type of bloggers!DIYersfandomThis course is for you if you want a website for your business:small businessentrepreneurThis course is for you if your boss just assigned you the task of webmaster.The course is for you if you have a website, but want to update it.This course is for you if you're ready to get your website going, but don't know where to start.In other words, I created this course for you!Check out a few of my lectures, available for free, then enroll for lifetime access, including all updates I make as technology and best practices change. What are you waiting for? Your website is calling!
