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所在平台: Udemy |
课程主页: https://www.udemy.com/course/writing-a-book-series-to-brand-get-media-have-fun/
课程评论：没有评论
课程名称：写作系列书籍以获取利润、品牌、媒体曝光和乐趣 课程概述：在过去的二十年里，书籍系列作者主导了亚马逊和《纽约时报》畅销书榜单。许多年度畅销书的作者都是决定写书系列的人。2014年4月，亚马逊和Kindle在其网站的主页上新增了直接链接到书籍系列标题的功能，内部结构也进行了调整，以便更容易发现和购买书籍系列的作品。然而，前提是你必须写书系列才能充分利用亚马逊最近在其网站上内建的各种优惠和曝光。 本课程将帮助你理解写作系列书籍的优势，包括： - 理解亚马逊和Kindle的竞争态势，以及书籍系列如何为你提供更多书籍展示的机会； - 学会如何与读者、媒体及其他在线书商有效地撰写和利用你的系列作品。 你还将了解到多位畅销作者在品牌塑造和标题推广方面的成功经验，他们的作品总销售超过2亿本。课程将揭示他们除了销售书籍之外，如何通过系列书籍大幅提升业务、获得更多媒体曝光以及吸引读者。 此外，你还将学习： - 如何创作你的书籍系列； - 在创建、写作和市场推广系列时需要考虑的事项； - 写作书籍系列如何为你提供更多机会，让读者和媒体在线找到你的作品。 课程中将提供特定于书籍系列的写作技巧，所覆盖的主题对于编写单本书籍也同样适用。你需要知道的包括，其他课程可以帮助你学习如何概述、构建和撰写书籍，但本课程将提供更容易开发系列、塑造品牌、创建SEO结构网站以成为专家、以及考虑超越书籍写作的商业理念的技巧。 本课程曾在在线和实地作家会议上作为研讨会教授给顶级作者，内容已更新，涵盖最新趋势和研究。如果你热爱阅读书籍系列并想更进一步写作，或者希望将较长的书名分拆成系列以利用亚马逊和Kindle的新计划，本课程都非常适合你。
For the last two decades, book series authors have dominated Amazon's and New York Times' best seller lists. Most of the top sellers each year have been authors who decided to write a book series. In April 2014, Amazon.com and Kindle created new links on the home book pages of their websites with direct links to book series titles. Kindle has also changed the internal page structure on their site to make it even easier to discover and purchase titles by book series authors. The caveat is that you have to write a book series to take advantage of the benefits and visibility that Amazon has recently built into their website. This course helps you understand how to benefit when you write a series instead of a stand-alone book title. You'll discover: o how competitive Amazon and Kindle have become, and why having a book series will give you more areas on their sites to list your books; o how to write and leverage your series - with your readers, the media, and with other online booksellers; You'll also learn what bestselling authors in a number of genres have done to brand themselves and their titles. Between them the authors covered have sold well over 200 million books. Find out what they did beyond selling books to exponentially increase their businesses, get more media coverage and appeal to readers from one book to the next. Also find out: o what you can do to write your book series; o what to consider and do as you do create, write and market your series; and o how and why writing a book series has the potential to provide you with more opportunities to have readers and the media find your titles online. You will receive writing tips specific to book series. The topics covered in the lectures will also be useful if you decide to write a standalone book instead. What you should know: There are many other fine courses you can take to learn to outline, structure and write your book. This course gives you ideas and tips to: o more easily develop your series; o brand yourself as an author; o create a website SEO structure to help you position yourself as an expert; and o consider business ideas that can take you beyond writing a book into other complementary business areas. This course has been given as a workshop to top authors at online and physical writers' conferences. The content has been updated and the latest trends and research are included. Take this course if you love to read book series, and want to write books. You can also take this course if you have a longer title, and want to break it up and re-release it as a series to take advantage of Amazon and Kindle's new program and listings for book series authors.
