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所在平台: Udemy |
课程主页: https://www.udemy.com/course/write-script-product-demo-explainer-video/
课程评论：没有评论
本 Coursera 课程“如何为产品演示或说明视频编写脚本”旨在帮助内容撰写者和文案撰写者掌握视频脚本创作的独特技能。课程强调视频脚本不仅包含要说的内容（旁白或镜头前），还包括观众将看到的内容（视觉效果）和听到（声音）。 课程内容涵盖： * **视频脚本结构：** 学习产品演示脚本的基本结构。 * **行业术语与格式：** 掌握在脚本中使用的常见视频制作术语以及应遵循的脚本格式。 * **视听创作技巧：** 学习如何为“耳朵”（声音）写作，如何进行视觉化思考，如何讲故事，以及如何撰写视频的三大部分（开场、中间、结尾）。 * **实操指导：** 讲师将从头开始演示如何编写产品演示脚本，详细讲解每个步骤。 * **最佳实践与避免失误：** 分享实用的撰写技巧、需要避免的常见错误以及如何让产品演示或说明视频脚本更具吸引力和有效性。 讲师 Alan Sharpe 拥有丰富的视频制作经验，将分享他多年来在视频营销领域的经验和教训。本课程适合所有需要撰写清晰、引人入胜、有说服力且有效的视频脚本的学习者。
If you are a content writer or copywriter, one of these days someone is going to ask you to write a script for a product-demo video or an explainer video. When they do, what will you do?I ask because script writing is a unique form of writing. Because you don't just determine the words that someone is going to say in the video, either on camera or as a voiceover. You also determine what your viewer is going to see, and you determine what your viewer is going to hear.Video script writing involves these three things: words, visuals, and sounds. You control all three, and you exercise that control in your script using a set of common commands and video production terms. For the video production team to turn your vision into reality, you must tell them what to say and how to say it, what to shoot and how to shoot it, and what sound effects and music to include, and how to include them.Hi, I'm Alan Sharpe, and welcome to my course on how to Write a Video Script for a Product Demo or Explainer Video. I designed this course for content writers and copywriters who need to master this unique, visual medium.In this course, you learn every step to take to write a video script from scratch. You learn the basic structure of all product demo scripts, the production terms to use in your script, and the format you should follow in your script.You learn how to write for the ear, how to think visually, how to tell a story, and how to write the three parts of every video script (the intro, the middle, and the outro).Look over my shoulder as I start with a blank screen and write a product-demo script from scratch, guiding you every step of the way. Learn the things you must do, the blunders you must avoid, and the best practices you must follow to make your product-demo video script or explainer video script awesome, and effective.I wrote my first script in 1989, before video marketing was even a thing. I have been writing, shooting, editing and producing product-demo videos as a one-man show for more than eight years. In this course, I show you all that I've learned the hard way, along the way.If you need to write scripts for product-demo videos or explainer videos, and if you want your scripts to be clear, engaging, compelling and effective, take this course. Check out the detailed course description below. Watch the free preview lessons. Read the reviews from my satisfied students. Then enroll now.
