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所在平台: Udemy |
课程主页: https://www.udemy.com/course/write-powerful-marketing-blogs-articles-copywriting/
课程评论：没有评论
课程名称：博客写作与博客营销课程 课程概述：本课程旨在帮助学员学习如何撰写能够生成潜在客户和销售的博客，采用现代化的博客和文章写作技巧。课程强调AIDA（注意、兴趣、欲望、行动）这一经典文案理论，并将传统文案写作技能与基础的SEO技术相结合，从而提高内容的吸引力和可见度。 课程内容包括： - 内容营销原则 - 博客与文章的区别 - 确定细分受众 - 找到个人写作风格 - 页面设置和流畅性 - 链接和行动呼吁 - AIDA文案技巧 - 关键词研究工具 - 及更多实用内容 适合人群：该课程特别适合没有正式文案培训的企业家和小型商业主，以及希望学习如何有效构建博客或文章的社交媒体营销专业人员。 不适合人群：该课程不适合那些寻求SEO捷径或希望透支Google搜索系统的人。课程坚持道德原则，教授实用的心理学技巧。 加入我们，一起学习如何提升博客和文章的写作能力，增强市场营销技能！
Blogging - Blogging For Business**This course is included in the Social Media Marketing Masterclass - So please do not purchase if you already have that course.* Blogging for business - learn how to write blogs that generate leads and sales - learn professional modern blog and article writing techniques Do You Want To Learn How To Write Blogs Or Articles That Drive Specific Marketing Objectives? But don't know where to start? If you understand the AIDA principles of copywriting… ...And if you know how to balance traditional copywriting skills with solid SEO techniques… ...Then getting people to engage with your writing will be much much easier. Copywriting In The Digital Age: A lot of copywriting courses focus on sales copy. Or they focus on SEO (search engine optimisation). In this course we balance the two needs together, so that you can write great sales copy and also perform well when it comes to getting found in search. AIDA Copywriting: We will show you how to apply the time honored process of using the AIDA copywriting techniques and apply them to blog writing and article writing. Once you understand the ATTENTION, INTEREST, DESIRE and ACTION phases of writing good content, the improvement to your writing will be dramatic. Targeting A Niche Audience: One of the biggest mistakes that people make when writing marketing material, is that they do not target a niche audience. In this course we will guide you through that process and explain how you write to "BOB", your target client. Balancing Copy With Keyword Research: An important aspect of modern copywriting is balancing traditional copywriting skills with SEO needs. In this course we will take you through that process and show you some simple techniques for researching keywords and keyword phrases you can use in your blogs or articles. Topics Covered In The Course: Content marketing principlesBlogs vs articlesIdentifying a niche audienceFinding your stylePreparation tipsPage setup and flowLinks and actionsAdditional contentAIDA copywriting techniquesKeyword research toolsAnd much much more… Who Is This Course For? This course is designed for entrepreneurs and small business owners who have had no formal copywriting training. It is also a good introduction to copywriting for the social media marketing professional who wants to learn how to structure a blog or article and drive specific actions. Who Is This Course Not For? This course is not for those who are looking for a short cut on SEO techniques, it is not a course on how to game the Google search system, it is an ethical course that teaches sound psychological principles. So Join Me On The Other Side: Where we can help you learn how to write better copy for your blogs and articles and improve your marketing skills!
