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所在平台: Udemy |
课程主页: https://www.udemy.com/course/write-original-b2b-blog-post-interview-sme/
课程评论：没有评论
**课程名称：** 通过采访专家撰写原创B2B博客文章 **课程概述：** 本课程旨在帮助营销人员、内容写手和文案撰写者掌握撰写高排名、吸引流量并有效培育潜在客户的原创B2B博客文章的技巧。课程强调，要想在Google搜索中脱颖而出，必须通过采访行业专家来获取独特的见解和原创内容，而非仅仅依赖Google搜索。 **学习内容：** * **专家选择：** 如何挑选合适的行业专家。 * **访谈准备：** 做好访谈前的准备工作。 * **文章结构：** 选择合适的文章格式，撰写引言、建立背景、展开主体、撰写结论和行动呼吁。 * **写作过程：** 从零开始，逐步指导完成一篇B2B博客文章的写作。 * **优化策略：** 学习如何为文章进行搜索引擎优化。 * **最佳实践与禁忌：** 了解撰写优秀B2B博客文章必须遵循的原则和应避免的错误。 **讲师介绍：** 讲师Alan Sharpe拥有超过二十年的博客写作和专家访谈经验，将毫无保留地分享他多年来摸索出的宝贵经验。 **课程目标：** 教授学员如何撰写吸引访问者、促成潜在客户转化并确立思想领导者地位的原创B2B博客文章。
If you want your B2B blog posts to rank high on Google, you must ensure that they are original. And for them to be original, you can't rely only on Google for your subject matter. You must interview subject matter experts.After all, thought leadership is all about having insights, original ideas, and novel ways of seeing your marketplace. You don't get these original insights from Google. That's where everyone else looks. You get original insights by interviewing subject-matter experts.The secret to your success is picking the right subject-matter expert and conducting an awesome interview. When you pick the right expert, and when you get them to give you original insights, you end up writing an original blog post that Google, and your customers, love.Hi, I'm Alan Sharpe, and welcome to my course on how to Write an Original B2B Blog Post by Interviewing an Expert. I designed this course for marketers, content writers and copywriters who need to write unique blog posts that rank well in search, drive traffic, and nurture leads throughout a sales pipeline.In this course, you learn how to pick your expert, prepare for your interview, pick your format, write your opening, establish context, write the body, write your conclusion, write your call to action, and optimize your post for search.Look over my shoulder as I start with a blank screen and write a B2B blog post from scratch, guiding you every step of the way. Learn the things you must do, the blunders you must avoid, and the best practices you must follow to make your original B2B blog post awesome, and effective.I have been writing blog posts since blogging became a thing, some time around the year 2003. I have been interviewing subject matter experts and turning their answers into unique blog posts for two decades. In this course, I show you all that I've learned the hard way, along the way.If you need to write original B2B blog posts that attract website visitors, engage your buyers and position you, your company or your client as a thought leader, check out the detailed course description below. Watch the free preview lessons. Read the reviews from my satisfied students. Then enroll now.
