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所在平台: Udemy |
课程主页: https://www.udemy.com/course/write-a-sales-pages-that-converts-for-digital-product-only/
课程评论：没有评论
这门 Coursera 课程“撰写能带来转化的销售页面：仅限数字产品”旨在教授学员如何有效地创建销售页面，以促进数字产品的销售。 课程的核心理念是：**销售页面并非一次性写成，而是通过“组装”的方式完成的。** 它强调了成功的销售页面不是凭空而来的创意，而是源于对用户的深入理解和已有材料的巧妙整合。 课程指出，撰写销售页面并非需要“毕加索式”的创造力，而是**掌握提问的技巧，倾听市场的声音，并整合从用户那里获得的素材**。这意味着，销售页面应该基于真实的对话、用户遇到的障碍（objections）和常被问到的问题。 **组装的内容包括：** * **用户反馈和对话：** 从与用户的交流中提取他们的需求、痛点和目标。 * **常见的异议和问题：** 了解用户在考虑购买时会提出的疑虑，并在销售页面中直接回应和解决。例如，如果用户普遍反映“太忙”，可以在销售页面中承诺“即使再忙也能达成目标”。 **课程的简单公式是：** 1. **与用户互动：** 阅读用户评论、询问用户体验、了解他们的痛点和目标。 2. **整合数据：** 将收集到的信息转化为引人注目的文案，进行组装，最终形成一个有说服力的销售页面。 总而言之，这门课程强调了以用户为中心，通过“组装”而非“创作”的方式，来构建一个能够有效转化客户的销售页面。
Writing a sales page is overwhelming, right ? rightBut the deal is no one write a sales page in one sit section after section, starting with a blank paper. But no that not how it done, most sales page writer they write it piece by piece and then they start assembling it, they can start with a faq section, then headline, then guarentees then, go and write the opner… and so on.Sales pages arent written, they are assembled. And it not sitting infront your camputer trying to be creative and get the one angle or idea that will change the market, in the internet you think that copywriter they are like picasso. NoAs i said, its not writting its assemblingSo you might ask what are you assembling ? good questionYou are assembling ideas, the conversation that you had with the users or potential users of your product. If you try to sell this product what are the objections that you often got, what are the questions you often get,and that what you are assembling: the words that you got from your users.Lets say you are talking to the market and you are selling health programm, and the obstacle or the objection that you often get is: i am busy. Cool take note, when you are writing the sales pages you can lead with this objection and adress it, for example: Best shape of your life even if you are elon musk busy. Or even if you are really busy.Do you need picasso creativity to do that, noBut you need to learn to ask the right question and i am gonna show you how and listen to the market what exactly wants and suffer fromThe formula is really simple and you dont need to complicate it now ; start with talking to the users and read their comments and ask them about users experience or what their pain or goals, the second step is you sit down and you start writing and putting all the data you got into a a copy
