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所在平台: Udemy |
课程主页: https://www.udemy.com/course/write-a-b2b-ebook/
课程评论：没有评论
**课程名称：** 如何撰写B2B营销电子书以获取潜在客户并进行培育 **课程概述：** 本课程专为需要撰写B2B（企业对企业）营销电子书的专业人士设计。电子书作为一种深入沟通复杂思想的内容形式，在B2B营销中广受欢迎，但也因其篇幅长、主题复杂而令许多人望而却步。 在本课程中，您将跟随讲师 Alan Sharpe（一位拥有30多年B2B文案、内容写作和出版经验的专家）一步步学习如何撰写一本成功B2B电子书。课程将指导您： * **选题与定位：** 如何选择合适的电子书主题，明确您的营销目标，并找到独特的切入点。 * **内容创作：** 如何采访主题专家、构思工作标题、创建大纲、撰写引人入胜的引言。 * **克服写作难关：** 解决“知道说什么”、“知道对谁说”以及“如何（和为何）构建电子书”等核心问题。 * **行业最佳实践：** 通过分析IBM、Salesforce、LinkedIn和Microsoft等知名企业的十多本B2B电子书，学习标题、引言、内页、执行摘要等元素的最佳写作技巧。 * **设计与排版：** 了解如何利用设计元素提升电子书的可读性和吸引力。 * **实际应用：** 学习如何撰写能够吸引读者、培育潜在客户、教育买家并建立您行业权威的电子书。 本课程以实践性为导向，不仅会讲解理论知识，还将展示理论在实际案例中的应用，并提供来自行业领导者的真实示例。 如果您需要撰写清晰、引人入胜、极具说服力且效果显著的B2B电子书，本课程将是您的理想选择。欢迎观看免费预览课程，阅读学员评价，并立即报名。
Business-to-business eBooks are one of the most popular kinds of marketing content because they help businesses communicate complex ideas. This means B2B eBooks are not easy to write.eBooks are long. eBooks cover complex subjects. eBooks, as writing assignments, are intimidating.So, if the thought of writing a 30-page eBook fills you with dread, but you know that you have to write one anyway, take this course.Hi, I'm Alan Sharpe, and welcome to my course on How to Write a B2B eBook. In this course, I guide you step-by-step through the process of writing an eBook. I teach you how to pick a topic, discover your goals, and say something original. I explain how to interview subject-matter experts, craft a working title, create an outline, write your introduction, and more.I help you overcome the major hurdles to writing an eBook, namely, knowing what to say, who to say it to, and how (and why) to structure your eBook.During the course, I illustrate what I am teaching by reviewing more than a dozen B2B eBooks. You learn industry best practices for writing eBook titles, writing introductions, writing individual pages, using design elements to make your copy more inviting to read, writing executive summaries, and lots more.In other words, this course is practical. I explain the theory, I show you the theory in action, and I give you real-world examples from IBM, SalesForce, LinkedIn and Microsoft of how to write B2B eBooks that engage readers, nurture leads, educate buyers, and position you as an authority.I am a B2B copywriter, content writer and published author with more than 30 years of experience in the business. I have written and published plenty of books, and I have written my fair share of B2B eBooks.If you need to write eBooks that are clear, engaging, compelling and effective, take this course. Check out the detailed course description below. Watch the free preview lessons. Read the reviews from my satisfied students. Then enroll now.
