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所在平台: Udemy |
课程主页: https://www.udemy.com/course/winning-user-experience-design/
课程评论：没有评论
**课程名称:** 用户体验设计：打造高转化率网站 **课程概述:** 优秀的用户体验等于更好的用户参与度，从而带来持续的业务增长。Facebook、Airbnb、YouTube、Google等优秀网站的共同点在于它们持续致力于改善用户体验，即直观且易于使用的设计。 您的网站用户体验越好，需要的广告投入就越少，因为用户会成为您最好的大使，为您带来流量。 本课程将首先解释用户在线行为模式，然后帮助您理解访问者的需求和期望。接着，我们将探讨网站结构、行动号召（Call to Actions）以及一般的导航规则。我们将重点帮助您更好地实现网站目标，并测试网站的可用性。最后，我们将结合指标和分析工具，对网站表现进行客观评估。
GREAT USER EXPERIENCE= BETTER ENGAGEMENT=SUSTAINED RESULTSWhat all the greatest sites you know like Facebook, Airbnb, Youtube, Google have in common? They work constantly on improve their User Experience, which means intuitive design and easy to use.The better is your website the less advertise you need because your user will be the biggest ambassadors and drive traffic to it. After explaining how users behave online, the course will focus on helping to understand what are your visitor's needs and expectations. We will then discuss the structure of the site, call to actions and generally the navigations rules. We will focus on helping to better convert your goals and test the site usability. Finally will confront metrics and analytics for an objective valuation of the site performances.
