Winner's Guide To Scaling Your Own Digital Marketing Agency

所在平台: Udemy

课程主页: https://www.udemy.com/course/winners-guide-to-scaling-your-own-digital-marketing-agency/

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课程名称:赢家的数字营销机构扩展指南 课程概述:你好,亲爱的营销者!我是你的讲师JB Kellogg。这个课程不同于其他关于建立、管理和扩展数字营销机构的课程。它将为你提供清晰的路径,让你实现梦想中的收入和影响力(前提是你愿意付出努力)。与许多讲师不同,我在大规模上实战过。我于2009年共同创办了一家数字营销机构,并在不到十年的时间里将公司发展到年收入达到1亿美元,拥有500名员工和2万多名付费客户。 我的成就包括:三次获得Glassdoor的最佳CEO奖,三次获得Entrepreneur 360奖,八次入围Inc. 5000最快增长公司,四次被评为Glassdoor的最佳工作场所,YouTube上排名第一的营销频道,以及150多位值得关注的营销者之一。 我经历过所有可能的错误,尝试过各种工具、流程和策略,将节省你数千小时的试错时间。我深刻理解小型企业的需求、期望,以及他们所愿意支付的金额。我会毫无保留地教会你一切,帮助你取得成功,产生积极的影响。课程将提供逐步的指导以及必要的工具和软件。 课程内容将包括: - 小型企业的需求、期望和支付意愿 - 机构成长的关键支柱 - 建立机构增长模型的方法 - 如何设立你的机构业务 - 适合管理和扩展机构及客户的平台推荐 - 客户管理和支付的最佳平台 - 网站及营销工具的最佳平台 - 客户入驻的最佳平台 - 如何提供客户服务 - 计划和定价策略 - 理解合同六个月的必要性 - 销售电话中的价值与成本比较 - 内容营销、SEO、社交营销及其他有机策略 - 广告管理、数字电视等付费策略 - 新客户的获取技巧 - 如何将潜在客户转化为账户 - 客户的入驻、管理、保留及扩展 - 其他丰富的扩展和培养机构的实用技巧 本课程适合你如果你想: - 从零开始创建一个机构或将你的机构提升到一个新高度 - 实现年收入10万美元、30万美元或100万美元以上 - 独自运营一个机构或与增长中的团队合作 - 在最佳平台上建立你的机构 如果你想快速致富、不愿意付出努力、缺乏创意和技术能力或对销售感到害怕,那么本课程不适合你。 为什么要经营自己的营销机构? - 商业业主需要帮助,你的知识远超他们 - 提高运营效率(根据他们的流程定制平台) - 让他们的品牌脱颖而出(打造令他们自豪的品牌) - 帮助他们发展业务(管理他们的营销) - 成为企业中最有价值的员工(你的价值远超过他们支付给你的薪水) 期待在课程中见到你!祝营销愉快,JB

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Hello fellow marketers!My name is JB Kellogg and I'll be your instructor. This course is unlike any other course related to starting, managing, and scaling a digital marketing agency. This course really will show you a clear path to making the income and impact you've always dreamed (if you're willing to put in the work).Why listen to me?Unlike many instructors with courses on how to start and grow a digital marketing agency, I've actually done it on a large scale.I co-founded a digital marketing agency in 2009 and grew the company to 100MM in annual revenue run-rate, 500 employees, and over 20,000 paying clients in under 10 years.Here's a short list of my achievements:3x Top CEOs Award Winner by Glassdoor3x Entrepreneur 360 Award Winner8x Inc. 5000 Fastest Growing Company4x Glassdoor's Best Place to Work#1 Ranked Marketing channel on YouTubeOne of the 150+ Marketers to FollowI've made every mistake in the book, I've tried every tool, every process, every strategy, every software, and will save you thousands of hours of trial and error by showing you the way.I know small businesses deeply. I know what they want, what they need, what they will pay, how you can find them, sell them, manage them and retain them.I'm holding nothing back and teaching you everything I can to help you find success and make a difference. Including giving you step-by-step instructions and the tools and software you need to be successful.Why am I doing this?I want to make a difference. My impact grows as your impact grows. If I can help you increase your radius of impact, I increase mine.There are 30MM small businesses in the US alone. I want to help them all find success and can't do it alone. I really believe by helping a small business grow you make the world a better place. Small businesses provide jobs, fund charities, put kids through college, sponsor youth events, the list goes on.What this course will teach you? (course overview)What small businesses need, want, and are willing to payThe key pillars of agency growthHow to build an agency growth modelHow to set up your agency businessWhat type of platform to use to manage and grow your agency and your clientsThe best platform for agency managementThe best platform for CRM & payments (for your agency and your clients)The best platform for website Tools (for your agency and your clients)The best platform for marketing Tools (for your agency and your clients)The best platform for onboarding new clientsWhat to provide your clientsWhat plans and pricing to offerWhy require a 6-month agreementComparing value vs cost on sales callsContent marketing, SEO, social marketing, and other organic strategiesAd management, digital TV, and other paid strategiesWhy digital TV (and how it works)How to acquire new clientsHow to convert leads into accountsHow to onboard, manage, retain, and grow accountsMany other valuable tips for growing and scaling your agencyThis is the course for you if you want to…Start an agency from ground zero or take your agency to the next levelMake 100K, 300K, or 1MM+ a yearRun a solo agencyLead a growing teamLearn how to build your agency on a best-in-class platformEverything marketing: design, social, email, SEO, ads, and moreThis course is not for you if you…Want to get rich quickDon't want to put in the workAre not creative and tech-savvyAre afraid of salesWhy run your own marketing agency?Business owners need help, your knowledge far exceeds theirsMake operations more efficient (customize the platform to their process)Make their brand stand out (something they are proud of)Help them grow their business (manage their marketing)Most valuable employee (your value far exceeds what they pay you)See you inside the course!Happy marketing, JB

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