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所在平台: Udemy |
课程主页: https://www.udemy.com/course/wholesaling-and-consigning-your-handmade-arts-and-crafts/
课程评论：没有评论
Coursera 课程总结：手工艺术品与手工艺品的批发与寄售 本课程旨在帮助已经通过线上或展会销售作品的手工艺人，拓展其业务，进入实体店、精品店和画廊进行销售。 **课程要点：** * **产品选择：** 如何决定哪些艺术品适合批发。 * **产品目录制作：** 提供制作简单产品目录的指导，不必依赖专业设计。 * **寻找潜在客户：** 指导如何寻找可能购买您作品的商家，并提供专属商家列表规划工具。 * **商业模式区分：** 讲解批发（wholesale）与寄售（consignment）的区别。 * **商业洽谈技巧：** 提供电子邮件、电话和面对面洽谈的策略及可定制的话术脚本，尤其适合不擅长社交的艺术家。 * **客户跟进：** 教授如何有效地跟进客户。 **课程特色：** * 强调利用现有资源，如 Pages/Numbers 或 Microsoft Word/Excel，无需额外购买专业软件。 * 特别关注内向型艺术家，提供实用的沟通脚本，帮助他们自信地推销作品。 **目标学员：** 已经有销售经验，希望通过实体渠道扩展业务的手工艺人。
Are you looking to sell through stores and boutiques, in addition or instead of craft shows and online market places, but don't know where to start?This course will simplify it for you. You don't need a professional catalogue or even elaborate custom-made line sheets to get your foot in the door for wholesale or consignment clients, you just need to make a good impression through a well thought out presentation.This course will break it down for you so you can get started getting your work into stores, boutiques and galleries.What we'll cover in this class1. How to decide what to wholesale2. How to create a simple catalogue3. How to find businesses that may buy your work - Including a planner just for listing our businesses! 4. The difference between consignment and wholesale5. How to approach businesses over email, phone and in-person - Includes simple scripts YOU can customize! 6. And how to follow up with your clients.This class is for those who are already selling their work either online or through craft shows and want to expand their craft business.We will go over simple scripts you can use when you are contacting businesses through email, over the phone and in person. This is great for the classic introvert artist who doesn't know what to say to sell their work.For materials and resources to create your catalogue and wholesale material use what is available to you without purchasing anything else. If you have Pages/Numbers or Microsoft Word/Excel this will work just as well as professional level programs.
