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所在平台: Udemy |
课程主页: https://www.udemy.com/course/where-to-sell-online-a-sales-channel-strategy-guide/
课程评论：没有评论
课程名称：电商卖家销售渠道策略指南 课程概述： 本课程旨在帮助电商卖家回答关键问题，如是否应该超越亚马逊扩展销售渠道，或者在eBay上销售后是否应该添加Shopify、Etsy、Craigslist或Facebook Marketplace等平台。当前，有超过200个在线市场可供电商卖家使用，然而“无处不售”的策略并不现实。因此，本课程提供了一个专业的决策框架，帮助卖家评估自己的选项。 授课教师： - Jason Miles：Udemy上最受欢迎的电商讲师，他的公司Pixie Faire在全球Shopify网站中排名前千分之一，曾在eBay上创业，并通过Etsy等平台成功销售数百万商品。 - Kyle Hamar：美国前2%的亚马逊卖家，亦在加拿大和欧洲保持高销量，他的品牌Leda Art Supply蓬勃发展，为本课程提供了丰富的行业经验。 课程描述： 本课程提供一个简单但有效的四步流程，帮助学员制定个性化的销售渠道策略。通过学习，本课程的学员将能够明确自己应该在哪里销售及其原因。学员将了解重要的微观经济概念，并应用于自身业务中，包括投资回报阶段、生产可能性边界及评估机会成本等。此外，课程将展示成功的多渠道销售实例，并将概念应用于实际在线销售情境中，帮助卖家从在美国亚马逊销售扩展到在欧洲亚马逊销售。 在课程结束时，学员将能够做出清晰的决策，明确哪些市场不适合销售及其原因，了解如亚马逊、Etsy、eBay、沃尔玛等主要电商市场的优缺点。 欢迎加入我们，开始用您在本课程中学到的专业知识规划您的销售渠道策略扩展！
Should you expand beyond Amazon? If you sell on eBay should you add Shopify? What about Etsy, Craigslist, or Facebook Marketplace? According to Channel Advisor® there are now over 200 marketplaces online that e-commerce sellers can use to bring their product to market. "Start Selling Everywhere" is not realistic or even ideal response to all these choices. There has to be a more thoughtful and professional framework to evaluate your options and make your decision.Until now, there hasn't been any type of decision making tool to help you with these challenging questions. That's why we are thrilled to announce our new course designed for e-commerce sellers. A decision making framework that will help you solve the problem of "where to sell" and "should I expand beyond Amazon". About the co-instructors: Jason Miles is Udemy's most popular e-commerce instructor and his site (Pixie Faire) ranks in the top 1/10th of 1% of all Shopify sites (based on worldwide site traffic). He also sells on Etsy and got his business started on eBay originally. He's sold millions online. Kyle Hamar is a top 2% Amazon seller in the United States and also sells at high volume on Amazon in Canada and Europe. His brand (Leda Art Supply) is thriving and he brings that expertise to this course. Course Description: A simple yet powerful 4-part process for creating your personalized sales channel strategy. At the end of this course you'll have a solid set of decisions made that help you clarify where you should be selling and why you should be selling there. You'll learn about important micro-economic concepts and how to apply them to your business situation. Concepts like the The Stages Of Investment Return, the Production Possibilities Frontier, and evaluating Opportunity Costs.You'll see examples of successful multi-channel selling.You'll see the Production Possibilities Frontier concept applied to a "real world" online selling example.expanding from selling on Amazon (U.S.) to also selling on Amazon Europe based on a systematic analysis. You'll also have a solid understand and decisions made related to where you should not be selling - and why.You'll learn the pros and cons of expanding onto several of the top e-commerce marketplaces including Amazon, Etsy, eBay, Walmart, Jet, Mercado Libre, and more.And much much more! We hope you'll join us and begin planning your sales channel strategy expansion with the precision and expertise you'll learn in this course.
