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所在平台: Udemy |
课程主页: https://www.udemy.com/course/what-to-do-after-making-your-journey-map-for-beginners/
课程评论：没有评论
**课程总结：解决客户旅程图的痛点——入门篇** **课程概述：** 本课程聚焦于如何在你完成客户访谈、员工访谈和二手研究，并绘制出一份详细的客户旅程图（包含痛点）之后，采取下一步行动。课程的核心是指导学员如何举办一场“构思/以人为本的设计工作坊”，从而将识别出的客户痛点转化为创新的解决方案。 **核心内容：** * **工作坊准备与执行：** 课程将详细讲解如何为构思会议做准备，以及如何有效地组织和引导一场构思会议。 * **目标导向：** 工作坊的最终目标是创造一张全新的客户旅程图，描绘出理想的客户体验流程，并集成在工作坊中提出的解决方案。 * **构思方法：** 学习为何需要发散思考，产生大量解决方案，以及如何运用“游戏”作为热身和激发创意的工具。课程将介绍不同的游戏，帮助学员发掘创新性的方法来解决客户痛点。 * **“游戏”的意义：** 简要探讨为何将这些方法称为“游戏”而非其他术语。 * **保持活力与组织性：** 传授一些实用技巧，以确保学员和参与者在持续数小时的工作坊中保持精力充沛和高效有序。 **学习成果：** 完成本课程后，学员将能够自信地组织和引导客户旅程痛点解决工作坊，并转化为可行的解决方案，最终形成优化的客户旅程图。 **互动与支持：** 课程鼓励学员在过程中提出问题和寻求澄清。
You just spent time interviewing customers and employees and conducting secondary research to find customer pain points. You have a well-put-together Journey Map filled with pain points, but now what? What do you do after you have your Customer Journey Map and pain points? The answer is to conduct an Ideation/Human-Centered Design Workshop. In this course, I will walk you through how to prepare for and conduct an Ideation Session with the ultimate goal of creating a new journey map that outlines how your customer journey should look. This new journey map will include the solutions you come up with during the session. You will learn why it's better to think of a large number of solutions to a problem, how to use games to warm up your audience, and use different games to come up with innovative ways to solve your customer pain points. We will also briefly cover why we refer to these methods as games instead of something else. Throughout it all, you will pick up a few tricks to keep yourself and your audience energized and organized because Ideation Sessions can last several hours. In the end, please reach out with any questions or needs for clarification.
