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所在平台: Udemy |
课程主页: https://www.udemy.com/course/what-is-online-and-digital-marketing/
课程评论：没有评论
课程名称：在线及数字营销概述 课程概述：本课程非常适合对理解在线营销及主要营销渠道感兴趣的人士。我们将探讨SEO（搜索引擎优化）及其在您业务中的最佳应用方法；还将深入了解Google Adwords的使用技巧；除了Facebook营销和LinkedIn营销外，我们还将讲解什么是营销漏斗，以及如何为您的业务构建一个有效的漏斗。您无须具备营销背景，即可从本课程中受益。您将学习到： - 在线营销是什么，主要渠道有哪些 - 各渠道的运作方式及其对公司的影响 - 如何判断何时使用某一特定渠道 - 营销漏斗的概念以及如何从漏斗的视角审视自己的业务 课程完成后，您将掌握在线营销的基础知识，并能在各种情况下积极应用。此外，您将获得一个专属的私人Facebook小组的访问权限，可以在其中讨论和交流特定的在线营销问题。 课程要求：本课程无任何先修要求。 目标受众：本课程适合希望扩大在线及数字营销知识和专业技能的人士，不需要之前的在线营销经验。
This is an amazing course for someone interested in understanding online marketing and all the main channels that are frequently used to promote products and services online. In this course, we will look at what is SEO and how to best approach SEO for your Business. What is google adwords and how to best approach it for your business. We will have a look at Facebook marketing and linked in marketing and finally finish with what is a funnel and how to build one for your own business. You don't need to be a marketer to benefit from this course you will learn: What is online marketing and what are the channelsHow each channels work and how they can impact your companyUnderstand when to use one more than the otherWhat is a Funnel and how you can look at your own business from the funnel perspective. Once completed, you should understand the basics of online marketing, and you should approach it in any situation. Additionally you will receive exclusive access to a private Facebook group where we can discuss together and chat about specific online marketing issues. What are the requirements? There are no requirements to take this course. What is the target audience? This course is for people who want to expand their knowledge and expertise in online and digital marketing. It does not require previous online marketing experience.
