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所在平台: Udemy |
课程主页: https://www.udemy.com/course/website-and-landing-page-personalization-with-google-optimize/
课程评论：没有评论
课程名称：使用 Google Optimize 进行网站和登录页面个性化 课程概述：本课程将教你如何利用 Google Optimize 开发个性化的网站和登录页面体验。个性化是增长黑客用来推动业务增长的主要方式之一。在这里，不仅可以学习如何使用 Google Optimize 实现个性化，还能获取马上可以应用的个性化创意，以提升用户体验和提高转化率。本课程的概念适用于任何网站，包括 WordPress 博客或电子商务商店。如果你熟悉 A/B 测试，你会知道这是一种找出有效策略的绝佳方法，而个性化则进一步帮助你根据 A/B 测试的学习，创造更符合用户需求的网站和登录页面体验。 本课程内容包括： - 网站/登录页面个性化的定义及其意义 - 个性化框架 - 设置 Google Optimize 账户进行个性化 - 根据用户设备进行个性化 - 手机、桌面、平板等 - 在 Google Analytics 中获取个性化体验报告 - 结合目标规则创建所需的个性化规则 - 根据访问者使用的技术实现个性化 - 通过为新访客个性化信息驱动新客户获取 - 还有更多内容 为什么选择我来学习？我在数字营销、数据和分析领域有超过15年的经验，曾培训不同背景的人士，使他们成为高效的数字营销人员和分析师。我对业务的技术和营销两方面都有深刻理解。早在 Google Tag Manager 出现之前，我便已经与许多分析技术打过交道，了解数字分析的内部运作。我还曾与诸如微软、星巴克、华尔街日报、ESPN、T-Mobile 等公司合作，帮助他们做出数据驱动的营销决策。此外，我开发了多个课程，并教授来自全球的学生。我是加拿大不列颠哥伦比亚大学、美国华盛顿大学、贝尔维尤学院以及数字分析协会的在线讲师，拥有工程学学位和 MBA 学位。
In this course you will learn how to develop personalized Website and Landing Page experience with Google Optimize. Personalization is one of the top way growth hackers use to drive growth.Not only you will learn how to use Google Optimize for personalization but also get ideas of personalization that you can use right away to create better user experience and drive higher conversions. The concept I will show you applies to any website, wordpress blog or ecommerce store. If you are familar with A/B Testing then you know that it is a great way to figure out what works, personalization takes it one step further by helping you create website and landing page experiences based on your learning from A/B tests.What is in this courseWhat is website/landing page personalization and why it makes senseFrameworks for PersonalizationSetting up Google Optimize account for personalizationPersonalizing based on Users' Device - Mobile, Desktop, Tablet etc.Get Personalization Experience reporting in Google AnalyticsCombining targeting rules to create the desired personalization rulePersonalization based on technology used by site visitorsDrive new customer acquisition by personalizing a message for new visitors.Many more to come...Why you should learn from me?I have been in Digital Marketing, Data and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. I have extensively worked with companies like Microsoft, Starbucks, Wall Street Journal, ESPN, T-Mobile to name few and helped them Data Driven Marketing Decisions.In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.I have an engineering degrees and an MBA.
