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所在平台: Udemy |
课程主页: https://www.udemy.com/course/webgrowth-digital-marketing-framework/
课程评论：没有评论
课程名称：数字营销框架 - 2018版 课程概述：本课程旨在帮助您提升数字营销的能力，Webgrowth 的数字营销课程基于成功的绩效和增长营销技术。Neil Pursey 将带领您了解 Webgrowth 内部及其客户所使用的数字营销流程。他将复杂的数字营销概念简化，使您专注于关键内容，提供一个适合于小型企业到大型公司实施的框架。 课程内容涵盖： 1. **RACE 模型**：我们采用 Smart Insights 的 RACE 模型，并将其应用于绩效公式，以实现卓越的结果。 2. **吸引力模型**：关注 Gabriel Weinberg 开发的吸引力模型的数字组件，实践识别以下渠道的机会：Adwords、SEO、社交媒体和电子邮件。 3. **绩效公式**：应用“可点击性 X 可分享性 X 分发”公式，改变了 Webgrowth 的营销策略。我们将教您如何有效地在您的活动中应用这些要素，以及如何将这些关键绩效指标（KPI）纳入报告框架。 4. **搜索意图与社交兴趣**：内容是网络的核心，但您如何包装和推广这些内容决定了您的可见性。课程中将探讨影响搜索意图和社交兴趣的元素，明确您的商业目标将确保您拥有正确的框架和方法来应对每个渠道。 总之，该课程是为了帮助学习者了解并应用实用的数字营销策略，以实现更高效的市场推广和业务增长。
Learn how to punch above your weight. Webgrowth's digital marketing course is based on successful performance and growth marketing techniques. Neil Pursey takes you through the digital marketing process that Webgrowth uses in house and for their clients. Neil strips away the complexities of digital marketing and keeps you focused on what matters and delivers a framework that can be implemented from small businesses to the largest corporates. The RACE model We use Smart Insights' RACE model and apply it to a performance formula to deliver exceptional results. The Traction model We focus on the digital components of the Traction model developed by Gabriel Weinberg and show how you practically identify opportunities within the following channels; Adwords, SEO, Social Media and Email. Perfomance formula Applying the formula "clickability X shareability X distribution" was a game changer for Webgrowth. We teach you how to apply these effectively within your campaign and how to build these KPI's into a reporting framework. Search intent vs social interest Content runs the web but how you package and promote this content determines if you get noticed or not. Throughout the course we touch on elements that influence search intent and social interest. Knowing your business objectives will ensure you have the right framework and methodologies to address each channel.
