Web Usability Made Simple

所在平台: Udemy

课程主页: https://www.udemy.com/course/web-usability-made-simple/

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课程简介

**课程名称:** 网页可用性入门 (Web Usability Made Simple) **课程概述:** 本课程是来自在线用户体验研究所 (OUXI) 的用户体验 (UX) 系列课程中的一个模块 (D15)。该系列课程主要面向拥有小型网络业务的业主、学生、开发者和设计师,特别是那些在软件/网页可用性方面没有或只有少量培训的人员。在学习本课程之前,建议先完成由 OUXI 提供的免费 30 分钟课程“网页和电子商务用户体验设计入门”。该入门课程将概述本课程及相关课程,并解释如何通过投资这些课程来显著提升电子商务网站的收入。 **课程描述:** 本课程是 OUXI 用户体验研究系列中关于电子商务及其他网站可用性的三个核心方面之一(其他课程将关注说服力设计和平面设计)。这是一门非常实用的“操作指南”课程,提供清晰、可操作的指导和实践练习。这些网页可用性指南并非基于主观意见,而是来源于认知科学、人机交互等学科的严谨、已发表的研究。每条指南都将得到充分解释,并辅以来自真实网站的大量插图示例。 课程提供的 34 条设计指南是从全面的网页可用性知识中精选出来的,它们具有以下特点:普适性(适用于所有网站)、易于解释、常见被违反、高影响力且易于实施。它们代表了网页可用性设计的“低成本高回报”之处。掌握这 34 条关键指南,任何人都应该能够显著改善网站的可用性,从而为网站达成业务目标做出可衡量的贡献。 **课程形式:** 课程以 PowerPoint 演示文稿配合工作室录制的视频讲座形式呈现,内容被划分为多个章节和讲座。可下载的课程材料包括完整版 PowerPoint 演示文稿(提供两种格式:单页幻灯片和每页两张幻灯片),以及一个基于 Excel 的可操作指南清单,学员可以在应用新技能到实际网页项目时使用。 课程包含约 3 小时的讲座,以及大约 1.5 - 2 小时的实践练习。课程提供不同时长的可选实践练习(从几分钟到约 45 分钟),并附带练习参考答案,以帮助巩固对各项指南的理解。 **额外支持:** 学员注册课程后,可享受通过电子邮件与讲师交流 30 分钟“办公时间”的权利。用户可以将问题通过电子邮件发送至 drdeb@ouxinstitute.com,并在主题行注明“OUXI D15”,讲师将提供个人化的回复。

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课程详情

D15 from a comprehensive curriculum on User eXperience (UX) currently under development at The Online User eXperience Institute (OUXI). This course is one of a track of courses aimed at small web business owners, students and developers/designers with little or no prior training in software/web usability. Before you attend this course, we recommend that you take the free, 30 minute course called "Introduction to Web and eCommerce User eXperience Design". As well as providing a high level overview for this and other related courses from the same OUXI curriculum training track, it will explain how the small fees you invest in these courses could pay off in thousands of dollars in increased revenues from your ecommerce website. COURSE DESCRIPTION This course addresses one of three key aspects of the User eXperience of eCommerce and other websites: usability (other courses in the OUXI curriculum will address designing for persuasion and graphic design). The course is very concrete, a "how-to" course offering clear, actionable guidelines and hands-on exercises. These website usability guidelines are not based on subjective opinion - they have all been well established by rigorous, published research from disciplines such as cognitive science and computer-human interaction. Each guideline is fully explained and generously illustrated with many examples from real websites. The 34 design guidelines offered were selected from the full body of knowledge on web usability to be: universal (i.e., applicable to any and all websites), easy to explain, commonly violated, high impact, and easy to implement. They represent the "low-hanging fruit" in designing for web usability. With nothing beyond these 34 key guidelines, anyone should be able to realize major improvements in the usability of their website, which will contribute measurably to the success of the site in meeting its business goals. COURSE FORMAT The course format is a Powerpoint presentation accompanied by a studio-recorded video lecture, broken up into chapters and lectures. Downloadable course materials include the full Powerpoint presentation in two formats - full slides, and two slides per page - and an actionable, Excel-based guidelines checklist that can be used as you apply your new skills to real web projects. The course includes about 3 hours of lecture, and roughly 1.5 - 2 hours of hands-on exercises. Both quick (a couple of minutes) and more comprehensive (roughly 45 minutes) optional hands-on exercises, followed by sample exercise solutions, help reinforce your understanding of the guidelines. Your registration for this course entitles you to 30 minutes of "office hours" with the instructor via email. You can email questions to the instructor and receive personal responses. Send email to drdeb@ouxinstitute.com with "OUXI D15" in the subject line.

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