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所在平台: Udemy |
课程主页: https://www.udemy.com/course/web-push-notifications-fast-start-guide-to-get-subscribers/
课程评论：没有评论
课程名称：网页推送通知：快速入门指南 课程概述：本课程旨在帮助学员了解如何创建网页推送通知营销活动，并通过它吸引有价值的访问者回到网站。课程将全面介绍网页推送通知的概念及其在在线营销活动中的应用。在课程初期，我们会讲解网页推送通知的基本知识，帮助学员理解并有效传达客户所获得的好处，以此来鼓励用户注册推送通知服务。 此外，课程还将关注学员的商业目标，确保所开发的推送通知程序能给客户和商家带来双赢的效果。我们会提供一些在线企业如何有效利用推送通知的案例，以便学员获得实际的启发。 为确保学员能将所学知识应用于实践，我们会讲解如何获得访问者的许可，以便将来向他们发送推送通知。同时，我们也将讨论如何与订阅者建立长期关系，防止大量用户取消订阅，并避免推送通知被视为垃圾信息。 建立推送通知的订阅者群体与建立电子邮件订阅者群体同样重要，但这并不是单纯的实施推送通知程序就可以解决的，选错推送通知服务提供商可能会带来相当大的风险，比如无法拥有自己的订阅者群体，或被锁定在某个服务中。课程将讨论如何选择合适的服务提供商，确保学员能够拥有订阅者的控制权，并能合理管理与他们的未来沟通。 在快速发展的领域中，我们还将探讨未来的发展趋势和潜在的机遇，以帮助学员抓住即将到来的机会。
Learn how to create a web push notification marketing campaign and use it to bring valuable visitors back to your website This course is going to give you a full understanding of what web push notifications are and how to use them in your online marketing activities. After providing an overview of what web push notifications are and we cover how to understand and communicate the customer benefit such that you are able to encourage visitors to sign up to your push notification programs. We also focus upon understanding your business goals such that any push notification program you develop has a great synergy been beneficial to the customer and yourself. The course covers examples of opportunities and how some online businesses are already using push notifications to great effect. Mindful of delivering pragmatic learning which can be applied at the end of the course we also focus upon how to get permission from the visitor to send them push notifications in the future. This is expanded to cover the requirement to build an ongoing relationship with each subscriber such that your push notification program is not subject to large-scale unsubscribes and viewed as spam communication. Building a push notification subscriber base is just as valuable as building an email subscriber base. However, it is not as easy as merely implementing a push notification program as there are some considerable dangers you can be exposed to if you select the wrong push notification service provider. You could end up not owning your subscriber base and be locked into their service for the foreseeable future. We cover how to select a service provider that does not penalise you like this and focus on the important items that you actually must own such that you can control your own subscribers and future communications with them. In this rapidly evolving area we also touch upon future developments and consider some of the opportunities which may arise in the next few months.
