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所在平台: Udemy |
课程主页: https://www.udemy.com/course/web-analytics2/
课程评论：没有评论
**课程名称：** 网页分析 (Web Analytics) **课程概述：** 本课程旨在深入探讨网页分析的定义、分类及其在互联网领域的应用。网页分析是通过衡量、收集、分析和报告互联网数据，以理解和优化网站使用情况。它不仅是测量网站流量的工具，更是企业进行商业和市场研究的重要手段。 课程将介绍各种网页分析工具，包括但不限于 Klout、Google Analytics 和 Microsoft adCenter Analytics。此外，课程还将涵盖联盟营销 (Affiliate Marketing)、互联网营销 (Internet Marketing) 和推荐营销 (Referral Marketing) 等相关主题。
Web Analytics is the measurement, collection, analysis, and reporting of Internet data for purposes of understanding and optimizing Web usage. Web Analytic is a tool that can measure Web site traffic. Businesses can also use it as a tool for business and market research. This course will begin by discussing the definition and categories of Web Analytics, some examples of Web-based Analytics such as Klout, Google Analytics, and Microsoft adCenter Analytics, to name a few. This course will also tackle Affiliate, Internet, and Referral Marketing.
