|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/web-analytics-learn-nuts-bolts-of-web-analytics/
课程评论：没有评论
Web Analytics - 学习网络分析的基石 本课程旨在教授网络分析的核心理念和流程，帮助您提升网络营销的投资回报率 (ROI)。您将学习如何利用网络分析吸引更多访问者，并将其转化为咨询、潜在客户和销售。课程将阐述科学、工具和技术如何结合，为您呈现丰富的访问者特征和行为画像。此外，课程还将强调选择关键绩效指标 (KPI) 的重要性，以及如何运用它们来改进您的网络营销策略。 如果您已在使用网络分析工具但希望获得更多收益，本课程将是您的理想选择。课程内容将涵盖网络分析的定义、分类，并介绍如 Klout、Google Analytics 和 Microsoft adCenter Analytics 等网络分析工具的实际应用。同时，课程还将探讨联盟营销、互联网营销和推荐营销。 网络分析是对互联网数据进行衡量、收集、分析和报告，以理解和优化网络使用情况。它是一种衡量网站流量的工具，也可用于商业和市场研究。
This Web Analytics Training Course gives you the key ideas and web analytics processes. This is knowledge that you can use to improve the ROI of your web marketing. You'll see how to can use web analytics to encourage more visitors to flow through your web pages and convert them into inquiries, leads and sales. You'll be shown how the science, tools and technologies of web analytics come together to give you a rich picture of visitor characteristics and behavior. You'll also be taught why it's important to choose your Key Performance Indicators (KPIs) and how you can use these to improve. If you're already using a web analytics package but would like to get more out of it, then this is the Web Analytics Training course for you. This course will discuss the definition and categories of Web Analytics, some examples of Web-based Analytics such as Klout, Google Analytics, and Microsoft adCenter Analytics, to name a few. This course will also tackle Affiliate, Internet, and Referral Marketing.Web Analytics is the measurement, collection, analysis, and reporting of Internet data for purposes of understanding and optimizing Web usage. Web Analytic is a tool that can measure Web site traffic. Businesses can also use it as a tool for business and market research.
