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所在平台: Udemy |
课程主页: https://www.udemy.com/course/web-analytics-conversion-strategy/
课程评论：没有评论
课程名称：利用网络分析与转化率提升业务 课程概述： 网络分析、可用性和转化率优化是改变企业影响力和收入的重要组合。通过这一课程，您将学习如何在不增加新网站流量的情况下，帮助各类企业扩大在线销售和大幅增加收入。这是一个逐步可操作的指南，帮助您为企业设定独特的可追踪目标，并进行测试与改进。本课程旨在帮助您行动起来，使用Google Analytics（以及其他工具）自行跟踪业务目标，并根据分析结果改善网站。 具体内容包括： - 如何将网络分析、可用性、转化率优化与SEO结合 - 创建和审查详细的特定于网站和业务的网络分析报告 - 识别最适合网站的网络分析工具（以Google Analytics为例） - 使用成功原则设计一个有效的网站 - 战略性地识别和创建访客的销售漏斗 - 如何降低网站的跳出率 - 如何利用心理学提高转化率，并说服访客采取您希望的行动 - 如何测试网站，从现有流量中赚取更多收入 此外，如果您希望提供网络分析、网站设计或转化率优化服务，本课程也是必不可少的。我们将讨论： - 您可以向客户提供的网络分析和转化优化服务 - 如何有效管理客户以保持客户满意 - 可遵循的工作流程 - 如何定价您的服务 课程内容丰富，难以一一列举。我将在课程中积极互动，鼓励您提问并参与讨论。我乐于帮助您实施自己的策略，提高转化率。如果您准备好改善自己的在线业务或帮助他人改进业务，这门课程将帮助您实现目标。通过这门课程，您将对创建网站和实施战略性改动的方式有更深刻的认识。让我们开始扩展您的业务吧！欢迎加入我！
Web Analytics, usability and conversion rate optimization are a powerful combination for transforming a business' reach and revenue. This is how business' of all sizes scale their online sales and greatly increase their revenue even without finding new website traffic. This is your step-by-step actionable guide to creating unique goals for a business that you can track, test and improve. This course is meant for you to take action and begin tracking your own business goals using Google Analytics (as well as other tools we'll look at) and improving your website based on your findings. Specifically we cover: How to combine web analytics, usability, conversion rate optimization & SEO effortsHow to create and review detailed web analytics reports specific to the website and businessIdentify the best web analytics tool for the website (we'll use Google Analytics as an example)Use winning principles to design a successful websiteStrategically identify and create a sales funnel for site visitors to followHow to reduce a site's bounce rateHow to use psychology to improve your conversions and persuade visitors to take the action you want them toHow to test a website to make more money from the site's existing trafficand so much more it's impossible to list it all hereIf you'd like to provide web analytics, web design or conversion rate optimization services - this course is a must. We'll cover: The web analytics and conversion optimization services you can offer to clientsHow to manage your clients to keep them happyThe workflow process you can followHow to price your services It's all here! I'm also very active inside the course and I encourage you to ask questions and participate as you go through the course. I am happy to help you as you learn to implement your own strategy and see your conversions increase. If you're ready to improve your online business or help others improve theirs, this is a course that will help you do exactly that. You will have a much different outlook on how you approach creating a site and making strategic changes to improve it. Let's start scaling your business. Join me now.
