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所在平台: Udemy |
课程主页: https://www.udemy.com/course/walmart-sponsored-search/
课程评论：没有评论
课程名称：优化沃尔玛赞助搜索 概述：沃尔玛是全球最大的零售商，其线下和线上业务结合，为数百万消费者提供丰富的产品选择。那么，如何让你的产品脱颖而出呢？没有获取更多曝光的策略，你的优质产品将永远不会被看到，也无法释放其销售潜力。为了获得所需的展示次数，您需要参与沃尔玛赞助搜索。赞助搜索包括两种付费广告策略：赞助产品和赞助品牌，旨在提升产品在沃尔玛上的曝光度，以获取更多点击量，而如果您的产品足够吸引人，就会产生销售。 在《优化沃尔玛赞助搜索》课程中，我们将全面回顾沃尔玛赞助搜索的各个方面。我们将详细讲解赞助搜索的定义、使用时机和方法，以及如何提取最高的广告支出回报率（ROAS）的策略。我将带您进行高层次的策略和分析，并提供详细的操作流程，帮助您创建自己的广告活动，以便您可以将所学应用于自己的广告策略。 正如抚养一个婴儿一样，这并不是一劳永逸的过程。您需要不断培养您的广告活动，并从成功与失误中学习。实现产品真正的销售潜力需要随着时间的推移进行多次微调。到课程结束时，您应该能够自信地创建优化的广告活动，并实施调整以维持曝光率并最大化ROAS。准备好为沃尔玛赞助搜索进行优化吧。
Walmart is the largest retailer in the world. Its brick and mortar and online presence combine to offer a large assortment of products to millions of people. So how do you get your products to stand out? Without a strategy to get more exposure, your amazing products will never be seen and never unlock its sales potential.To unlock the impressions that your products need, you need to participate in Walmart Sponsored Search. Sponsored Search comprises two paid advertising tactics, Sponsored Products and Sponsored Brands, that elevates your product's presence on Walmart with the goal of getting more clicks on your product, and if your product is compelling, you'll generate sales.In Optimizing Walmart Sponsored Search, we'll review the ins-and-outs of Walmart Sponsored Search. We'll review what exactly Sponsored Search is, when and how to use it, and tactics to extract the highest Return on Ad Spend (ROAS). I'll walk you through high-level strategy and analysis as well as detailed walkthroughs on how to create a campaign so you can apply your learnings to your own ad strategy.Just like raising a baby, this is not set-it-and-forget-it. You need to nurture your campaigns and learn from your wins and losses. Achieving your product's true sales potential takes many micro adjustments over time. By the end of this book, you should feel confident to create optimized campaigns and implement adjustments to maintain exposure and maximize ROAS. Get ready to optimize for Walmart Sponsored Search.
