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所在平台: Udemy |
课程主页: https://www.udemy.com/course/walmart-advertising-course-from-basic-to-advanced/
课程评论：没有评论
课程名称：沃尔玛广告基础至高级课程 课程概述：本课程旨在教授学员沃尔玛广告的基础知识和进阶策略，非常适合那些从未接触过沃尔玛PPC广告的初学者，以及希望通过高级策略挖掘新机会的广告投放者。课程内容包括： 1. **沃尔玛广告基础**： - 为什么选择在沃尔玛投放广告 - 沃尔玛广告101：广告类型与投放位置 - 报告使用：广告主报告、活动报告、按需报告、自定义报告、商品健康状态 2. **沃尔玛广告进阶**： - 如何成功构建广告账户：四种结构思考方式，各自的优缺点及选择结构时的注意事项 - 优化产品列表：利用沃尔玛优化三角框架，关注内容、表现与优惠 - 前30天行动指南：在产品上线阶段如何优先安排工作 - 优化常规与高级策略：确保账户健康的日常优化流程和策略 - 沃尔玛算法工作原理：比较亚马逊与沃尔玛的算法 - 如何通过沃尔玛广告提升产品排名：在理解沃尔玛算法后，掌握如何通过广告影响排名 3. **自动广告与手动广告**： - 如何设定“产品定向”赞助品牌、展示广告和视频广告：适用于哪些目标的广告，为什么要考虑这些广告类型，定位能力与设置方法 该课程将帮助学员全面了解沃尔玛广告的各个方面，提升广告投放的效果和策略。
In this course, you will learn walmart advertising from basics to advanced, the course is recommended for people that never worked with walmart PPC before and for the ones that are running campaigns for a while and want to unlock new opportunities with advanced strategiesWalmart basicsWhy you should advertise on walmartWalmart 101, campaign types & ad placementsReporting (Advertiser Report, Campaign Report, On Demand, Custom report, Item health)Walmart AdvancedHow to structure your ads accounts for success ( Four ways to think about your structure, Pros, and Cons for each structure and things to take into consideration while choosing a structure)How to optimize your listings (Walmart Optimization Triangle, Content, Performance, and Offer)The first 30 days playbook (How to prioritize your efforts during the launch phase)Optimizations Routines & Advanced Strategies (Routines to a healthy accountAdvanced Strategies)How Walmart Algorithm Works (Amazon vs Walmart Algorithm)How to rank products with walmart ads (After understanding how Walmart`s algorithm works, I`ll show how you can influence your rankings through ads)Automatic vs Manual Campaigns ("Product Targeting " Sponsored Brands, Display and Video (Who is Eligible for this campaigns types, why should you consider those campaigns, targeting capabilities and how to set them up)
