VPs and Directors of Product Management: Finding Excellence

所在平台: Udemy

课程主页: https://www.udemy.com/course/vps-and-directors-of-product-management-finding-excellence/

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课程名称:产品管理副总裁和主任:寻找卓越 课程概述:作为产品副总裁、产品主管或产品管理主任,这一职位拥有巨大的发展潜力,但在这一角色中获得成功并非易事。本课程旨在帮助您引导产品团队,同时平衡高层战略和团队赋权,寻找创新、客户满意、竞争优势和市场成功,同时赢得和保持周围高管的信任。 课程将深入探讨四个主要领域: 1. 领导团队创造创新产品,协同工作与工程技术团队及产品设计师。 2. 寻找产品的市场成功,支持销售、市场营销和客户支持团队。 3. 通过产品策略推动增长、竞争优势和盈利能力。 4. 培养、管理和激励优秀的产品团队。 课程会包括来自软件、硬件和服务行业的众多公司实例,以及实践活动和案例研究。所有工具、模板和课程材料均可下载。 如果您目前从事这个职位,或者是希望晋升的高级产品经理,我的目标是为您提供找到卓越所需的知识、方法和工具。这是一份令人疯狂、艰难但又充满回报的工作,我们都需要帮助。希望您能加入我们!

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课程详情

This job as a VP of Product, Head of Product, or Director of Product Management has incredible upside opportunities - but it's not simple to find success in this role.We need to guide product teams over time…balancing top-level strategy with team-level empowermentfinding innovation, customer delight, competitive advantage, and market success…all while gaining and keeping the confidence of the executives around us.This course has been designed to help you find this success. To do this, we'll dive into four areas:Leading our teams to create innovative new products, working side-by-side with our engineering and technical teams, and our product designersFinding market success for our products - supporting our sales, marketing, and customer support teamsDriving growth, competitive advantage, and profitability through product strategyGrowing, managing, and motivating an excellent product teamWe will include lots of company examples in this course - spanning software, hardware, and services, plus practice activities and case studies. All tools, templates, and course materials are available for download.If you are in this job today - or are a senior product manager looking to move into this role - my goal is to get you the knowledge, approaches, and tools you need to find excellence.It's a crazy, tough, rewarding job, and we all need help.I hope you'll join us!

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