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所在平台: Udemy |
课程主页: https://www.udemy.com/course/vm_artofbalance/
课程评论：没有评论
课程名称：平衡商业与美学的视觉陈列 课程概述：本课程旨在深入探讨视觉陈列（VM）的结构及其对学习者的益处。首先，我们将介绍视觉陈列的工作职责和概念。接下来，我们将重点讨论橱窗展示，包括橱窗的构思、结构和创意工作流程。此外，我们还将简要回顾2019年橱窗展示的趋势。 在行业问题部分，我们将讨论特定行业中成功的视觉陈列概念，以食品和饮料行业为例。如果你在其他行业工作，所学的原则同样可以帮助你反思自己的创意。作为额外的福利，我们还将总结2019年该行业的关键趋势。 随后，我们将进入店内视觉陈列部分，重点关注多个关键元素，包括色彩、互动、流动、布局和风水。当然，更多的元素将在未来的高级课程中进行讲解。 最后，作为一名热爱动物和环保的倡导者，我们将探讨可持续性和企业社会责任（CSR）的概念。此外，我们还将介绍将可持续性融入视觉陈列创作过程的一些方法。 适合人群：本课程对视觉陈列专业人士、营销专业人士、零售专业人士、企业家以及对零售和视觉陈列感兴趣的开放-minded学习者都有益处。
let us have a close look of how it is structured and how it is going to be benefit to you. First of all, as you see from our mind map chart.First we will start with the Introduction: in this part we will be talking about the VM job responsibility, the concept;Secondly, we will move on to Window: in this part, we will focus on window concept, window structure and creativity work process. As a bonus, we will also brief you the trend of the 2019 window.Later on in the Industry matters section, we will discuss the successful VM concept in specific industries, for instance the food and beverage industry. Of course if you work in other industries, I am sure you will be able to apply the principles you learn and reflect on your ideas. As another bonus for you all, I will summarise the key trends for this industry in 2019.Then, we will move to In-store VM part. Here we will be focus on several key elements, which are: colour, interaction, flow, layout and fengshui. Of course there are more elements which will be included into follow-up lectures in the near future for more advanced study.Last but not least, as mentioned earlier in my self-introduction, I am an animal-lover and environmentalist. Sustainability makes for a great ending. In this part, we will cover the concept of Sustainability and CSR. Moreover, we will introduce you some methods to include sustainability into your VM creativity process.Who will benefit from this course:- VM professionals- Marketing professionals- Retail professionals- Entrepreneurs- Whoever that is open-minded and curious to learn retail and visual merchandising
