|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/visual-merchandising-sj/
课程评论：没有评论
课程名称: 视觉营销 概述: 50%的消费者可能会因为公司未能通过恰当的营销策略预见其需求而更换品牌。视觉营销是一种专注于通过视觉元素吸引消费者的营销策略。在设计和实施视觉营销计划时，考虑几个重要因素至关重要。例如：“我的目标客户是谁？”“我的目标客户在寻找什么？”以及“过去哪些方法行之有效？”通过明确目标客户及其偏好，您可以调整营销技术以符合他们的口味。本课程旨在帮助您提升作为视觉营销师的技能，无论您是新手还是希望在此领域进行复习。 课程内容包括： - 视觉营销概述 - 视觉营销是什么？ - 视觉营销师的角色 - 位置 - 零售位置类型 - 店铺布局 - 店铺布局1 - 店铺布局2 - 需考虑的区域 - 需考虑的区域 - 商品展示与视觉营销的区别 - 产品展示/商品展示 - 窗口展示 - 店面展示 - 后墙展示 - 店内固定设施 - 设计原则 - 计划商品展示和陈列 - 精心选择商品 - 首先选择颜色，然后定义系列 - 维持良好的构成 - 导论 - 维持良好的构成 - 平衡 - 维持良好的构成 - 节奏 - 维持良好的构成 - 和谐 - 维持良好的构成 - 比例 - 维持良好的构成 - 标识 - 计划照明技巧 - 评估陈列效果 该课程将为您的视觉营销技能提供系统的指导和理论基础。
50% of consumers are likely to switch brands if a company doesn't anticipate their needs via a proper merchandising strategy.Visual merchandising is a merchandising tactic that focuses on visually appealing to the consumer.When designing and implementing a visual merchandising plan, it is important to consider a variety of things. "Who is my target customer?" "what is my target customer looking for?" and "what has worked for me in the past?" are questions you should be asking yourself.By defining your target customers and identifying their preferences, you can tailor your merchandising techniques to fit their tastes.This course helps you learn how to develop your skill as a visual merchandiser, whether you are new to the role or would like a refresher on this topic. The course curriculum is as follows:· Introduction to Visual Merchandisingo What is Visual Merchandising?o Role of Visual Merchandiser· Locationso Types of Retail Locations· Store Layoutso Store Layout 1o Store Layout 2· Zones to ConsiderZones to ConsiderDifference Between MD and VM· Product Display / Merchandise DisplayWindow DisplayStore FrontBack WallStore Fixtures· Principles of DesignPlan Merchandise Presentations and DisplaysSelect Merchandise ThoughtfullySelect Color First and then Define LineMaintain Good Composition - IntroMaintain Good Composition - BalanceMaintain Good Composition - RhythmMaintain Good Composition - HarmonyMaintain Good Composition - ProportionMaintain Good Composition - SignagePlan Lighting TechniquesEvaluate Effectiveness of Presentations
