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所在平台: Udemy |
课程主页: https://www.udemy.com/course/visual-merchandising-j/
课程评论：没有评论
**课程名称：** 视觉陈列（Visual Merchandising） **课程概述：** 这门课程旨在介绍视觉陈列（Visual Merchandising, VM）的基础知识，帮助学习者理解商店橱窗和店内设计如何吸引顾客并引导他们进入店铺。课程通过四个主要部分，涵盖12个独立主题，为初学者、有抱负的陈列师、零售商、企业家及室内设计师提供实用的理论和实践见解。 **课程结构：** 1. **视觉陈列导论：** 介绍视觉陈列的概念、重要性、历史，以及视觉陈列师的角色和职责，并阐述设计原则。 2. **视觉陈列要素：** 探讨能够提升店铺外观的各种陈列元素，包括主题、风格、材料、灯光、模特造型及布局。 3. **品牌与标识：** 讲解品牌和标识的关键细节及其在视觉陈列中的重要性。通过国内外品牌案例研究，加深学习者对此的理解。 4. **预算与准备：** 重点关注陈列项目中的预算规划和准备工作，这是任何领域的重要环节。 **目标受众：** * 业余爱好者 * 有抱负的视觉陈列师 * 专业人士 * 零售商 * 企业家 * 室内设计师
Has it ever happened that you come across a shop in a mall or an independent building, some elements in the window of a store like a mannequin or any other design captures your attention, you take a peek inside and enter the store?It has happened with nearly all of us. Have you ever noticed what led you to the store in the first place? The Visual Merchandising basics course is strategically designed to make you aware about such elements.The course is categorized into four main sections which are explained in 12 independent topics. The four categories are -Introduction to Visual MerchandisingElements of Visual MerchandisingBranding and SignageBudgeting and PreparationThe first section introduces you to the concept of visual merchandising, its importance, its history, roles and responsibilities of a visual merchandiser, and principles of design in VM. The second section covers different elements of VM that will help you elevate the appearance of a store like themes, style, materials, lighting, mannequin styling, and layout. This section will guide you through the same.The third section will help you understand key details and significance of branding and signage. Case studies of national and international brands have been provided to make learners understand the importance of different elements in VM.One of the most vital aspects in any field is budgeting. The last and the fourth section throws light on the same.The purpose of this course is to acquaint amateur, aspiring, and professional individuals, retailers, entrepreneurs, and interior designers with practical and theoretical insights on visual merchandising.
