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所在平台: Udemy |
课程主页: https://www.udemy.com/course/visual-merchandising-basics-visual-merchandise/
课程评论：没有评论
**课程名称：视觉陈列基础 (Visual Merchandising Basics)** **课程概述：** 您是否曾驻足于商场或独立店铺橱窗前，被其中的某种设计元素（如模特或任何其他设计）所吸引，进而走进店内？本课程旨在帮助您理解并掌握这些吸引顾客的视觉陈列技巧。 课程内容共分为四大板块，包含12个独立主题： 1. **视觉陈列导论 (Introduction to Visual Merchandising)**：介绍视觉陈列的概念、重要性、发展历史、视觉陈列师的角色与职责，以及设计原则。 2. **视觉陈列要素 (Elements of Visual Merchandising)**：深入讲解有助于提升店铺形象的各个元素，包括主题、风格、道具、材质、灯光、模特造型和布局。 3. **品牌与标识 (Branding and Signage)**：探讨品牌形象和标识在视觉陈列中的关键作用与重要性。课程将引用国内外品牌的案例研究，加深学习者对不同视觉陈列元素重要性的理解。 4. **预算与准备 (Budgeting and Preparation)**：重点关注视觉陈列中的预算规划和准备工作，这是任何领域都至关重要的一环。 **课程目的：** 本课程面向初学者、有志于此的专业人士、零售商、创业者和室内设计师，提供关于视觉陈列的实践与理论洞见。
Has it ever happened that you come across a shop in a mall or an independent building, some elements in the window of a store like a mannequin or any other design captures your attention, you take a peek inside and enter the store?It has happened with nearly all of us. Have you ever noticed what led you to the store in the first place? The Visual Merchandising basics course is strategically designed to make you aware about such elements.The course is categorised into four main sections which are explained in 12 independent topics. The four categories are -Introduction to Visual MerchandisingElements of Visual MerchandisingBranding and SignageBudgeting and PreparationThe first section introduces you to the concept of visual merchandising, its importance, its history, roles and responsibilities of a visual merchandiser, and principles of design in VM. The second section covers different elements of VM that will help you elevate the appearance of a store like themes, style, props,materials, lighting, mannequin styling, and layout. This section will guide you through the same.The third section will help you understand key details and significance of branding and signage. Case studies of national and international brands have been provided to make learners understand the importance of different elements in VM.One of the most vital aspects in any field is budgeting. The last and the fourth section throws light on the same.The purpose of this course is to acquaint amateur, aspiring, and professional individuals, retailers, entrepreneurs, and interior designers with practical and theoretical insights on visual merchandising.
