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所在平台: Udemy |
课程主页: https://www.udemy.com/course/visual-merchandising-and-display/
课程评论：没有评论
**课程名称：** 视觉陈列与展示 **课程概述：** 您是否曾在购物后购买了超出预期的商品？是否曾被商店的橱窗展示吸引驻足？是否曾被店内氛围（气味、音乐）触动情感？这一切的背后都有着一位“视觉陈列师”的功劳。视觉陈列是零售行业成功的关键要素，它通过运用各种技巧和视觉展示来最大化销售。 无论您是想进入零售行业、拓展技能，还是作为企业主希望提高销量，本课程都将为您提供所需。本在线课程是学习视觉陈列师的艺术与科学的完美途径。这是一种营销实践，它运用平面图、色彩、灯光、陈列道具、展示品等元素来吸引顾客。 本课程将从零售营销理论入手，涵盖消费者行为、零售品牌、店铺设计、目标市场和产品陈列。随后，我们将理论付诸实践，学习产品陈列技巧、执行店铺展示和创建橱窗展示的步骤。此外，课程还将提供实用的演示，教您如何绘制陈列计划图并识别店铺的焦点。课程的最终目标是让您掌握成为一名成功的视觉陈列师的知识，提升零售销量，并为您的职业生涯增添一项新技能。 本课程结合了作者的零售（管理与营销）第三级学习和十年的视觉陈列师经验，旨在提供一个全面、最新的在线学习体验。
Have you ever come home from a store and bought more than you intended?Has a window display ever stopped you in your tracks?Has the smell and music in a store ever triggered an emotion? Who is behind this magic?.A Visual Merchandiser.Visual merchandising is a key element to any successful retail industry. It is the skill of implementing techniques and visual displays to maximise sales.Whether you are thinking of a career in retail, want to expand your skillset or are a business owner who wants to learn ways to increase your sales...this is the course for you!This Visual Merchandising and Display online course is the perfect way to learn the art and science behind being a visual merchandiser. This marketing practice uses floor plans, colour, lighting, fixtures, displays and other elements to attract customers.In this course we start from the beginning covering the theory of retail marketing including consumer behaviour, retail branding, store design, target markets and product placement. Putting theory into practice, then learn the techniques to merchandise products, execute store displays and steps to create retail windows. In addition the course offers practical presentations to learn how to draw planograms and identify a stores focal points. The end result is the knowledge to be a successful visual merchandiser, increase retail sales and have a new set of skills to further your career.I have combined my third level study of retail (management and marketing) and my ten years experience being a visual merchandiser to create this comprehensive and up to date online course.
