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所在平台: Udemy |
课程主页: https://www.udemy.com/course/visual-merchandising-101/
课程评论：没有评论
课程名称：视觉陈列101 课程概述：你是否曾想过如何创建灵感十足的橱窗展示？或是谁在你每次光顾最爱商店时更换店面布局和人形 mannequin？视觉陈列101是一门针对希望开始视觉陈列师职业的人、希望通过强有力的商品展示提升收入或品牌形象的零售商、以及对这一神秘职业感兴趣的任何人的课程。课程由拥有超过10年视觉陈列经验的视觉陈列经理Cristina主讲，她曾在Bloomingdale's、Neiman Marcus和IKEA工作。Cristina的经验涵盖奢侈品及大宗商品店，为学员提供如何在各种零售环境中视觉上传达品牌形象并满足不同客户期望的广阔视角。她从2010年没有经验开始，逐步晋升为视觉主管和视觉陈列经理，相信你也能做到。 课程内容包括： - 视觉陈列师的角色 - 服装的陈列基础 - 配饰的陈列基础 - 色彩理论 - 人形 mannequin 的造型 - 店面布局基础 - 橱窗展示基础 - 职业机会及作品集建议 在当前竞争激烈的零售环境中，采用强有力的视觉陈列技巧对实体店来说比以往任何时候都更加重要。
Ever wonder about the process of creating inspiring window displays? Or who changes the floor plan and mannequins every time you visit your favorite store? Visual Merchandising 101 is a class for anyone who is interested in starting a career as a Visual Merchandiser, anyone who is a retail business owner and wants to improve their revenue or brand identity through strong merchandise presentation, or anyone who is simply interested in learning about this sometimes mysterious profession.Cristina here, a Visual Merchandise Manager who has worked for Bloomingdale's, Neiman Marcus, and IKEA. I'm offering up over 10 years of my knowledge in Visual Merchandising to help you begin your career or improve your retail business. Experience with both luxury and big-box stores gives me a wide perspective on how to visually translate the brand identity of various retailers and meet different customer expectations.I started my career in 2010 with no experience and worked my way up from Visual Merchandiser to Visual Lead, to Visual Merchandise Manager, and you can too.What you'll learn in this class:Role of a Visual MerchandiserMerchandising fundamentals for apparelMerchandising fundamentals for accessoriesColor TheoryMannequin StylingFloor Plan FundamentalsWindow Display FundamentalsJob Opportunity & Portfolio TipsIn a retail climate with unrelenting online competition, it is more important than ever before to employ strong visual merchandising techniques in a brick & mortar store.
