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所在平台: Udemy |
课程主页: https://www.udemy.com/course/visual-content-marketing-course-visual-strategies/
课程评论：没有评论
课程名称：视觉内容营销：病毒式视觉内容策略 课程概述： 通过视觉内容营销课程，提升你的营销技能，获得更好的营销活动结果。视觉内容营销在数字世界中发挥着重要作用，它能够带来高参与度。了解有效视觉内容（图片和视频）的因素至关重要。在本课程中，你将学习如何根据潜在客户的个性来创建影响力最大的内容。 课程内容： - 视觉内容营销的基本原理 - 谷歌的目标设置系统 - 目标受众及客户心理个性 - 品牌的视觉识别，包括颜色、排版和布局 - 引人注目的视觉内容及其类型 - 内容营销的五种图片类型和四种视频类型 - 病毒视频策略与高级视频吸引技巧 - 内容的分发与优化，以及平台分析 - 为现实世界做好准备的营销策略 - 针对不同业务和产品类型的全球及特定内容营销策略 课程特别强调： 本课程不涉及如何使用设计工具来创建内容，而是专注于有效视觉内容的因素及其结构，基于不同的业务类型和产品或服务。课程提供了超过20种视觉内容营销策略，帮助营销人员提升活动结果和内容参与度。这些策略中有些是全球适用的，有些则针对特定行业。 学习方式： 课程通过大量真实案例、实践、作业和测验，帮助学员为实际项目和视觉内容营销活动做好准备。在整个学习过程中，学员不仅能掌握知识，还能通过实际练习和真实案例进行应用。
Improve your marketing skills and get better marketing campaign results by Visual Content Marketing course.Visual content marketing plays a major role to receive high engagement in the digital world. Knowing what are the factors of an effective visual content (images and videos) is important. In this course you will learn how a content should be based on the personality of the potential customers to influence them the most.What Awaits You Inside:Fundamentals of Visual Content MarketingGoogle's Goal setting systemTarget AudienceCustomer's psychological personalityBrand's Visual Identitycolors, typography, layoutCompelling Visual ContentTools, 5 image types and 4 video types for content marketingStrategies of Viral VideosAdvanced video hooks for viral videosDistribution and OptimizationPlatform analyzation and optimizationPreparing for the real world - Marketing StrategyGlobal and specific content marketing strategies for each business and product typeDuring the course we will not learn how to use designing tools to create content, we will only learn the factors of an effective visual content and the structure it must have based on the business type and products or services. The course include over 20 visual content marketing strategies which help you as a marketer to grow campaign's result and content engagement. Some of these strategies are global and effective on any type of business and some are specific for each type of business.The course include many real-life examples, practices, assignments, quizzes to prepare you for real project and real visual content marketing campaigns. Throughout this journey, you'll not only learn but also apply these skills through practical exercises and real-world examples.
