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所在平台: Udemy |
课程主页: https://www.udemy.com/course/virtual-tickets/
课程评论：没有评论
课程名称：私人直播与虚拟票销售 课程概述： 虚拟票正在迅速成为全球现场活动的重要收入来源。本案例研究中，我们采访了VidSummit活动策划人德拉尔·伊夫斯（Derral Eves），讨论他在销售直播视频营销会议的虚拟票方面的经验。今年，我有幸协助德拉尔直播在洛杉矶威斯汀酒店会议中心举行的视频营销会议。我们的目标是制作一场引人入胜的视频制作，并将其直播到全球观众，同时也录制以供点播观看。该活动使用了三种直播系统，从主宴会厅、剧院和大型会议室捕捉内容（有关实际技术设置的更多信息，请参阅博文）。 虚拟票为支付客户提供了全球范围内的现场观看访问。今年，VidSummit仅收取149美元的费用，让观众在线观看整个会议。我的任务是通过提供最佳的视频制作，将现场观众带入VidSummit。我有机会在活动前通过 Facebook 与一些兴奋的虚拟票持有者交流，他们对参与VidSummit的期待与实际到场的参会者同样高涨。此外，VidSummit还提供50美元的选项，供观众访问我们录制的点播视频内容。这个选项我个人也购买了，因为我无法同时出现在三个地点，并且至少在两个重要演讲时间上有冲突的安排。 总之，本课程为希望掌握直播和虚拟票销售的内容创作者和活动策划人提供了宝贵的见解和实践经验。
Virtual tickets are quickly becoming a valued revenue stream for live events around world. In this case study, we speak with VidSummit event planner Derral Eves about his experience selling virtual tickets for his live Video Marketing Conference. This year I had the pleasure to help Derral live stream the Los Angelos, California based Video Marketing conference held at the Westin Los Angelos Hotel Convention Center. Our goal was to create an engaging video production which would be live streamed to viewers around the world and recorded for on-demand video playback. The event used three live streaming systems to capture content from a main ball room, a theater and a large meeting room (more about the actually technology setup in this blog post). Virtual tickets for a conference provide paying customers live access to the event from anywhere in the world. This year VidSummit charged viewers a fraction of the conference price, only $149, to watch the entire conference online. It was my job to transport the live viewers into VidSummit by delivering the best video production possible. I had a chance to converse with some of the excited virtual ticket holders on Facebook before the event and many sounded just as excited to be part of VidSummit as the actual in-person attendees. Along with the live stream access, VidSummit also offers a $50 option to access the on-demand video content we recorded as well. This was an option I bought personally knowing that I could not be in all three locations at once and had conflicting interests in atleast two of the various keynote timeslots.
