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所在平台: Udemy |
课程主页: https://www.udemy.com/course/virtual-reality-storytelling/
课程评论：没有评论
课程名称：虚拟现实 - 数字营销的新边界 课程概述：作为营销人员、创意者、企业主和企业家，我们深知讲述引人入胜的故事的重要性，这些故事能够激发潜在客户的情感。在虚拟现实和增强现实的帮助下，我们能够更深层次地与受众进行互动，将潜在客户带入亲身体验中，而不仅仅是被动接收内容。不过，对于大多数人来说，虽然已经意识到虚拟现实和增强现实技术的崛起，但在这些技术中找到自己的位置可能仍然令人困惑。本课程将帮助你解决这一问题。事实上，优秀的讲故事者和营销人员对于任何VR/AR项目的成功至关重要。 课程将探讨的关键概念包括： - 沉浸式叙事与传统媒体（如电影、印刷和二维游戏）之间的区别 - 让用户沉浸于前所未有的体验中的力量与潜力 - 如何为这一媒介讲述合适的故事 - 如何为沉浸式体验合理编写故事板和剧本 - 如何在虚拟现实中引导用户注意力的关键元素 - “英雄之旅”在沉浸式叙事中的应用 - 以及更多内容 本课程将提供具体示例、案例研究和作业，以帮助你成为一名沉浸式技术营销专业人士。请注意，本课程并不适合希望学习VR/AR开发的人士。我们将重点介绍沉浸式体验的叙事和营销理论，然而如果你希望学习如何在Unity或其他开发平台上制作VR/AR体验，还有许多优秀的课程可供选择！
As marketers, creatives, business owners, and entrepreneurs, we know the importance of telling stories that are impactful and engage potential customer's emotions. Imagine being able to engage your audience on a dramatically deeper level. Imagine being able to bring your potential customers into an experience rather than passive content. With Virtual and Augmented Reality this is possible!At this point, you are probably aware of Virtual and Augmented Reality technologies and their dramatic rise in popularity and adoption. However, you may feel unsure of where your place is in all of it.If you are not on the 'techie' side of things, how do you cross over your knowledge about marketing and storytelling to the new medium of immersive technology? This class will help you navigate your way through this question. The truth is skilled storytellers and marketers are VITAL to the success of any VR/AR project.Key Concepts We Will Explore in This Class:The difference between immersive storytelling and traditional media like film, print, and 2D gamingThe power and potential to immerse users in experiences like never beforeHow to tell the right stories for this mediumHow to properly storyboard and script for immersive experiencesWhat key elements you can use to guide user focus within VRHow the 'hero's journey' applies to immersive storytellingAnd so much moreThis class will give you specific examples, case studies, and assignments to guide you on your way and help you become an immersive tech marketing pro!Please note that this class is NOT for those looking to learn VR/AR development. We will cover a lot of information on storytelling and marketing theory for immersive experiences but if you are looking to learn development (how to make VR/AR experiences in Unity or other development platforms) there are lots of other great courses out there for that!
