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所在平台: Udemy |
课程主页: https://www.udemy.com/course/viral-quiz-marketing-easily-create-online-quizzes-that-sell/
课程评论：没有评论
课程名称：病毒式测验营销：轻松创建在线测验以促进销售 概述：根据Kissmetrics的数据，测验是社交媒体上分享最多的内容类型。像“你适合什么职业？”和“你应该住在哪个城市？”这样的病毒测验分别获得了超过480万和280万的分享！相比之下，其他类型的热门内容（如教程文章、列表帖子、视频、信息图、赠品）则显得相形见绌。那么，如何利用病毒测验的强大力量来推动您的营销和业务？如何学习创建看似简单且有趣的测验，同时又能有效考虑到病毒传播性和您的商业目标？ 我在过去两年中，专门研究病毒在线测验，经过实验找出了哪些元素对测验的病毒传播性有效，哪些则无效。通过使用病毒测验作为强大工具，我帮助不同的企业推动病毒流量，吸引客户，并显著提高销售额。许多客户对他们的业务结果感到惊讶，因此请求我解密病毒测验的创建过程及其背后的心理原则。这促使我系统化了创建病毒测验的知识，最终开发了这门课程。 在这门3小时的课程中，您将学习到： - 如何理解并成功运用每个病毒测验背后的心理原则； - 各种测验类型及其适用的业务； - 使用病毒测验的目的； - 如何为您的病毒测验想出主题、标题、问题和结果； - 如何选择合适的图片以最大化病毒传播效果； - 如何轻松创建5种类型的专业测验，适用于您的网站、博客或客户的网站。 此外，课程中特别部分将教您如何在“网上赚钱”领域创建完整的人格测验，以及如何创建超级病毒的Facebook测验来推广实体产品！ 我诚邀您报读这门名为“病毒式测验营销：轻松创建在线测验以促进销售”的课程！期待您的加入，让我与您分享我关于制作病毒测验的所有知识！
Update 27/05/17: 5000 HQ royalty free categorized images added (available for download) - my gift for the students of my course. Use them in your quizzes or blog posts. ******************************************************************************************* According to the data from Kissmetrics, quizzes are the most shared type of content on social media sites. Viral quizzes like "What career should you actually have?" and "What city should you actually live in?" have resulted in over 4.8 million shares and over 2.8 million shares respectively! Other types of popular content (how-to articles, list posts, videos, infographics, giveaways) just pale in comparison to such viral quizzes that were made by the knowledgeable quiz creators! How can you leverage this amazing power of viral quizzes for your marketing and business? How can you learn to create quizzes that are seemingly simple and entertaining for the audience and, yet, wisely planned for virality and with your business goals in mind? Let me give you a little background. Apart from my other marketing projects, I've been specifically studying viral online quizzes for more than 2 years now, experimenting and finding what actually works for the quiz virality and what doesn't. I've helped different businesses develop by using viral quizzes as a powerful tool to drive viral traffic, get more customers and significantly increase sales. My clients were amazed by the results they were getting in their businesses, and many of them asked me to dissect both the process of creating viral quizzes and the psychological principles that make a quiz viral. This made me systematize my "knowledge and wisdom" of creating viral quizzes, and, later, come up with this course. So, in this 3-hour course you're going to learn: how to understand and successfully use the psychological principles behind every viral quiz;quiz types and what businesses they should be used for;the purposes of using viral quizzes;how to come up with quiz topics, titles, questions and outcomes for your viral quizzes in different businesses or niches;how to choose the right images for your quizzes to maximize virality;how to easily create 5 types of quizzes that look professional and stunning for your website, blog or your clients' websites;and more! In the special sections of my course I'll show you how to create a complete Personality Quiz in the "Make money online" niche and how to create a superviral Facebook Quiz for promoting physical products! I encourage you to enroll in my course titled "Viral Quiz Marketing: Easily Create Online Quizzes that Sell"! I'll be glad to have you as my student, and I look forward to sharing with you everything I know about making viral quizzes!
