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所在平台: Udemy |
课程主页: https://www.udemy.com/course/viral-marketing-how-to-create-sticky-content-viral-ideas-made-to-stick/
课程评论：没有评论
本课程名为“巧用心理学，讲述畅销故事”，旨在帮助学员掌握沟通复杂想法并促使人们采取行动的艺术。 课程内容着重于如何将想法转化为引人入胜、易于传播且能驱动行动的内容。 课程强调，许多人都会遇到沟通难题，例如解释不清、难以吸引注意力、说服他人困难、想法不被理解或遗忘，以及缺乏行动力。无论学员的身份如何，都需要有效地分享自己的想法，无论是向老板推销新创意、创建病毒式营销活动，还是向孩子灌输价值观。 课程指出，成功的关键在于通过心理学原理来构建故事，使其能够自然地吸引观众、带领他们经历一段旅程并最终促使他们采取行动。 类似Facebook和BuzzFeed等平台之所以能吸引大量用户，正是因为它们掌握了制造“粘性内容”的秘诀。 本课程将揭示创造“粘性内容”的五大关键要素： 1. **简洁且直击核心**：伟大的想法易于理解，能够快速抓住重点。 2. **具象化**：伟大的想法具体可感，近乎触手可及。 3. **引发情感共鸣**：伟大的想法能够触动人心，引起共鸣。 4. **出人意料且信息新颖**：伟大的想法能够带来惊喜，提供新信息。 5. **可信赖**：伟大的想法值得信赖，能够建立信任。 通过掌握这些技巧，学员将能够： * 将想法转化为“粘性故事”，这是病毒式营销的第一步。 * 撰写具有心理学吸引力的病毒式文案。 * 创作令人难忘且乐于分享的内容。 * 创造能够引发“啊哈时刻”的故事。 * 为观众提供“哇噻体验”。 课程将结合研究和案例分析，深入讲解这五种核心技巧，这些技巧常被Apple、Facebook、Google等公司所运用。 课程最后指出，病毒式营销是未来的趋势，掌握“人性心理”比操纵SEO更重要。 这是一个创造极具吸引力、心理学上不可抗拒的内容的绝佳时机，学员应立即加入学习，抓住机遇。
This Course has gone Viral!Over 2,000+ Students in 10 Days!!Rocking Near Perfect Reviews!!!Do you want to Master the Art of Communicating Complex Ideas & Getting People to Take Action? In this course you will learn how to turn your ideas into sticky, contagious pieces of content that get people to take Action!See What some of the Students are Saying:"Extraordinary course!" Brooke Haggermaker "Excellent primer on the thought process of developing content that influences people." Gerard DeSousa"Great thought provoking ideas, explained very succinctly. Content is original, I've not come across these ideas before in regards to writing and can also be applied to other areas of communicating in your life as well eg concept of simplicity. Pace is good and this instructor is easy and interesting to listen to. I would recommend this course." Bethany HoltCommunicating Complex Ideas & Getting People to Take ACTION Can Be Very Very Difficult! Have you ever:Explained your idea more than once?Had a hard time getting someone's attention or keeping it?Tried to convince someone of your idea but had a hard time getting them to agree?Felt that people often didn't understand or remember your ideas?Problems getting people to care?Noticed that even when your idea is liked, no one is taking action?Whether you are a CEO, a Marketer or a Stay at Home Mom you have Ideas you need to share: Selling your Boss on a Great New IdeaCreating a Viral Marketing Campaign Trying to install certain values in your kids Transforming the way people think can be very HARD!-------------------------------------------------------------The Good News is There is a Specific Way to Craft a Great Idea into a Story which Inherently Pulls the audience, Takes them on a Journey and Gets them to Act! > This is why you watch all of those Facebook Videos, can't help but to click on the Latest BuzzFeed Article and spend countless hours (most of us anyway) being Entertained. Psychologically, we can not Resist Great Content..and the Good News is that Sticky Content can be Manufactured.. and it can be Created by YOU!I did a lot of Research, A/B test and Growth Hacking and all of it pointed to 5 key Ingredients:Great Ideas Tell Stories that are Simple and get to the Core QuicklyGreat Ideas are so Tangible that you could almost Touch themGreat Ideas Make us Feel Something and CareGreat Ideas are Surprising and bring New InformationGreat Ideas are Credible & TrustworthyWhen done right, great ideas lead us to our own personal ‘Aha Moment' a ‘Wow' Experience'In this course you will learn how to: Transform your Ideas into a Sticky Stories which is the first step in Viral MarketingWrite Viral Copywrite that is Psychologically IrresistibleCreate Content that is Memorable & SharedCreate Stories that Lead to ‘Aha Moments'Give your audience ‘Wow Experiences'We are going cover the Research and a number of Case Studies. The course will focus on the 5 main techniques used to create sticky stories.These techniques are often used by companies like Apple, Facebook, Google, who know exactly how to do this.Viral Marketing is the next wave of marketing. It is no longer about hacking SEO or other systems. It is now all about hacking the human psyche. ---------------------------------------------Right Now there is a Tremendous Opportunity in Creating Very Sticky, Psychologically Irresistible Content. > This is becoming more and more popular everyday as more and more research comes out. This is the best time to do it, before there is an over abundance of sticky content.Let's Get Started! Take This Course Right Now!
