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所在平台: Udemy |
课程主页: https://www.udemy.com/course/videophotobiz/
课程评论：没有评论
课程名称：视频与摄影的商业应用 课程概述：许多课程都专注于视频和摄影的技术方面，但这只是经营视频和摄影公司的一个方面。经过实践，我认识到，拍摄出精彩的视频或照片并不意味着自动成功。您需要培养一些往往在视频和摄影课堂上没有教授的技能，例如： - 装备组合：相机、镜头和配件的介绍，帮助您组建第一套摄影器材。 - 品牌标识：标识对品牌的重要性，以及如何为在线和离线营销搭建基础。 - 网站建设：如果您认真对待展示作品和服务，必须建立一个在线展示的平台。本课程将介绍我使用的技术及网站管理方式。 - 组合作品集：初学者需要投入时间制作优秀的视频和照片，以向未来客户展示。如何开始以及如何进行这项工作。 - 自我投资：提升视频和摄影技能的资源和技巧，帮助您达到专业水平。 - 社交媒体：利用Facebook、Pinterest和Youtube等平台进行推广。 - 初次销售：获取客户的技巧。 - 网络建立：建立人脉的重要性。 - 定价和谈判：如何有效定价和进行谈判。 - 准备工作与拍摄清单：为拍摄做好准备。 课程总结：本课程旨在填补知识空白，提供您所需的信息和技能，以便开始经营视频和摄影公司。课程结构逻辑清晰，从基础知识开始，逐步介绍您在获得客户和交付产品时需要学习的技能。我还介绍了一种不同的商业模式，为那些不擅长建立网络或结识新朋友的人提供收入机会。我创建此课程的初衷是因为我经历了如何运营视频业务的艰辛，希望通过本课程您能够节省我所花费的大量时间、金钱和精力。
Too many courses focus on the technical side of video and photography. It is important, but just one aspect of running a video and photography company. I've learned the hard way that taking a great video or a great photo doesn't mean automatic success. You have to develop skills that often aren't taught in video and photography classes things like: Getting assembling gear kits - Camera, lenses, and accessories - Introduce some camera's and gear that you can use to assemble your first kit Getting a logo - A logo is important for your brand and is one of the pillars for your marketing on-line and offline Getting a website - If you're serious about showcasing your work and services you are going to need a website to showcase your presence on-line. This lecture will introduce you to the technology I use, where I host, and how I manage the website. Developing a portfolio - When you are starting out you are going to invest time producing great videos and photo's to showcase to future clients. How do you get started and how do you go about it Investing in yourself - video and photo skills - Resources and tip to develop your video skills and education to a professional level Social media - Facebook, Pininterest, Youtube Getting your first sales Networking Pricing Negotiation Game day - preparation & shotlist Course Summary This course is designed to fill the gap and arm you with the information and skills you need to start running your video and photography company. I've structured the course so it is logical beginning with the basics and progressing to skills you'll need to learn as you get customers and deliver your products to them. I also introduce a different business model for earning an income with your videos for those that are not comfortable with networking and meeting new people. I've created this course because I've been through the struggles to figure out how to run a video business and want to pass on what I learned. My hope is by taking this course you can save a lot of the time, money, and effort it took me to figure out what I've learned so far.
