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所在平台: Udemy |
课程主页: https://www.udemy.com/course/video-marketing-strategy/
课程评论：没有评论
课程名称：视频营销 - 打造成功活动，推动潜在客户与销售 课程概述：已有超过2600名学生注册学习！在线活动的三分之一时间用来观看视频。虽然你可能急于进行视频制作或迅速启动活动，但请先暂停一下！你可能面临有限的预算，而投资过多或制作平庸内容的风险太高。如果你是创始人、市场营销人员或初创公司员工，那么你应该投资多少预算？可以期待什么回报？你是选择动画还是实拍？应该如何分发你的视频？选择哪个平台？（提示：仅仅上传到YouTube可能不够）本课程将回答所有这些问题以及更多。 课程内容包括我曾为客户（如Venmo、电子艺术以及16家财富500强企业）提供的视频营销策略。作为纽约本土商业动画工作室IdeaRocket的首位员工和高级客户经理，我有机会与各种公司合作，参与超过100个项目的制作。在本课程中，你将学习到我们对高付费客户所提供的策略。 课程收益： - 找到你的目标投资回报率。运用一个简单的五步流程，配合计算工具，了解在投入资金之前你可以投资多少。 - 模拟你的结果。从我们的视频案例数据库中找到与你行业最相关的实例，为成功规划做好准备。 - 将视频营销融入客户漏斗，避免浪费这一媒介的力量。在合适的时间向正确的观众展示你的影片。 - 分发策略、工具与技巧。这是一个不断扩展的具体方法库，旨在增加你的转化率、销售和受众。 - 创建强有力剧本的基础，经过IdeaRocket的20个问题的创意访谈，掌握每个项目的发现过程。 - 发现互动视频，利用这一前沿、未被充分使用的技术。 - 免费获取额外课程（限时） - 初创公司和科技公司的解说视频制作。找到合适的制作人、技术和制作策略，撰写有力的剧本。 今天注册将获得额外的优惠： - 免费的额外课程：初创公司与科技公司的解说视频制作 - 视频案例数据库 - 视频投资回报率计算器 - 视频启动计划 - 终身访问这两门课程的权限 达成数百万美元成果是有可能的，谈谈那些新成立的初创公司，它们仅通过在主页上添加视频，就在几天内赚取超过5000万美元（我们将涵盖这些实例）。但你必须有效展示你的视频。这一媒介可以成为你最有利可图的市场资产，也可能成为让人头疼的资金陷阱。这完全取决于你的策略的强度。本课程的课程内容将为你提供一条明确的成长路径，帮助你在整个制作过程中避免压力和过度支出。请记住，这是一门无风险课程，提供30天无理由退款保证。因此，你没有任何损失，只有收获。期待在课程中见到你，丹。
2.6K+ Students Enrolled!1/3 of all online activity is spent watching video. You might be tempted rush into production or to launch a hasty campaign - but not so fast! You probably have limited budget, and the stakes are too high to overspend or create mediocre content. So if you're a founder, a marketer, or another startup employee, how much of your budget should you invest?What ROI should you expect? Should you go for animation or live action? How should you distribute your video? What host should you choose? (psst.throwing it up on YouTube probably won't be enough)We'll answer all of these questions and many more.Learn the video marketing strategy provided to my former clients, including Venmo, Electronic Arts, and 16 Fortune 500s. As the first employee and Senior Account Manager at IdeaRocket, a New York-based business animation studio, I got the opportunity to work with a variety of companies on 100+ productions. Throughout this course, you'll learn the strategies I extended to our high-paying clients.Some benefits:-Find your target ROI. Use a simple 5-step process, in conjunction with a calculator tool. Know what you can invest BEFORE you fork over money to a producer. -Model your results. From our Video Case Study Database, you'll find the most relevant examples for your industry. This will let you plan for success. -Fit video marketing into your customer funnel. Avoid squandering this medium's power. Show your video to the right audience at the right time.-Distribution Strategies, Tools, & Hacks. This is an ever-growing library of specific methods for increasing your conversions, sales, and audience. -Create the foundation for a powerful script. Go through IdeaRocket's 20-question Creative Interview. It's the discovery process we used on every project.-Discover interactive video. Leverage this cutting-edge, underused technology.-Get Extra Course for Free (for a limited time) - Explainer Video Creation for Startups & Tech Companies. Find the right producer, technique, and production strategy. Write a powerful script.Get These Added Bonuses When You Sign Up Today:Extra Free Course: Explainer Video Creation for Startups & Tech CompaniesVideo Case Study DatabaseVideo ROI CalculatorVideo Launch PlanLifetime Access to Both CoursesMulti-million dollar results are achievable - just talk to the newly-launched startups that have made upwards of $50M in days from the simple act of adding a homepage video (we'll cover these examples). But you have to showcase your video effectively. This medium can be your most lucrative marketing asset or a headache-inducing money pit. It just depends on the strength of your strategy. The lessons in this course will show you a straightforward growth path, and you'll avoid stress and overspending throughout your production process. As a friendly reminder, this is a no-risk course. It comes with a 30-day, no-questions-asked, money-back guarantee. So you have nothing to lose and everything to gain. See you inside,Dan
