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所在平台: Udemy |
课程主页: https://www.udemy.com/course/value-proposition/
课程评论：没有评论
课程名称：价值主张设计 - 从创意到商业成功 课程概述： 《价值主张设计》课程旨在帮助学员理解并设计出令客户喜爱的产品和服务。该课程主要解决每个企业面临的核心挑战——创造出具有吸引力的客户愿望和需求的产品和服务。课程特别适合那些在商业会议中因无尽的讨论、直觉和灵感、昂贵的新产品发布失败或对好点子的失望而感到沮丧的人。通过学习，学员将掌握如何识别成功的价值主张模式，更贴近客户，并避免浪费时间在无效的想法上。该课程将教授设计和测试价值主张的简单而全面的过程，消除对适应客户需求和愿望的产品和服务创作中的猜测。 课程内容包括： - 从创意到商业成功产品或解决方案的旅程 - 使用价值主张画布框架开发价值主张 - 基础用户角色与用户故事 - 客户访谈技巧 主要学习技能： - 产品-市场契合 - 痛点与收益分析 - 商业模型画布 - 客户洞察 适合对象： 产品经理、项目经理、程序经理、质量管理经理、管理人员、解决方案架构师、软件开发人员、市场专业人士、销售专业人士、UI-UX设计师、商业分析师、顾问、创业者等。
VALUE PROPOSITION DESIGNDECIPHER VALUE & DESIGN PRODUCTS & SERVICES THAT CUSTOMERS ABSOLUTELY ADOREMaster the practice of designing compelling value propositions that deliver on customer needs, wants & desires. Value Proposition Design helps you tackle the core challenge of every business - creating compelling products and services customers want to buy. Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The course will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires.A business's value proposition is arguably the most important element of its overall marketing messaging. A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear from the outset.What will you Learn?Journey of idea to commercially successful products or solutions.Develop a value proposition using the value prop canvas framework.Fundamental personas & user stories.Customer interviewing techniquesTop skills you will learnProduct - Market FitPain Gain AnalysisBusiness Model CanvasCustomer InsightsIdeal ForProduct Managers, Project Managers, Program Managers, Q/A Managers, Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, UI-UX designers, Business Analysts, Consultants, Entrepreneurs
