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所在平台: Udemy |
课程主页: https://www.udemy.com/course/value-based-selling-skills/
课程评论：没有评论
课程名称：基于价值的销售技能 概述：本课程探讨顾客到底购买什么？顾客是购买产品特性吗？还是购买益处？实际上，顾客所购买的往往是价值，这种价值解决了他们特定的问题。了解消费者行为对于定制合适的价值主张至关重要。本课程将学习市场营销的基本定义、重要性以及我们可以营销的内容。将介绍消费行为模型，包括影响消费者的各种市场和非市场刺激、市场细分及目标市场选择、市场营销组合（4P、7P、4A）、价值传递系统，以及如何根据消费者个性、参照群体和环境因素有效传达价值。我们还将探讨客户的不同需求、欲望的定义，以及如何创造需求。课程内容帮助学员了解如何将合适的市场刺激与相应的客户需求相匹配，以及消费心理如何影响消费者的动机、学习和记忆，从而影响购买过程，最终达到购买决策。最后，我们将讨论消费者在购买后的评价以及满意度如何定义客户忠诚度和口碑传播。该课程为初学者或中级销售和营销专业人士设计，旨在帮助学员掌握定制价值主张的销售技能，以应对不同消费者行为，创造需求并提高投资回报率。
What does the customer buy?Do customers buy features? Are they buying Benefits? Customers don't buy features or even Benefits, Customers are usually buying Value which identifies special key solution for their own problem.Consumer Behavior is crucial in customizing value proposition suitable and tailored for every customer. Let's study Marketing essential definitions, Marketing importance and what can we market for.Consumer Behavior Model including the different Marketing and non Marketing stimuli affecting consumers, Segmenting and targeting suitable Markets, Marketing mix 4ps 7 ps 4 As, Value Delivery system and how to communicate the value according to consumer personality , reference group and Environmental aspects affecting him.Customers different needs , defining wants and how to create demands. How to match the right marketing stimulus with the corresponding customer needs. Consumer psychology what affects motivation , learning and memory of consumers and buying process accordingly ending with decision to buy products and services.Finally how the consumers evaluate the offering after purchase and to what extent level of Satisfaction define customers loyalty and word of mouth.This course is designed for beginners or intermediate level sales and marketing professionals who are intending to get the appropriate selling skills to customize value proposition according to consumers different behaviors creating demand and return on investment.
