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所在平台: Udemy |
课程主页: https://www.udemy.com/course/value-based-selling/
课程评论：没有评论
课程名称：价值导向销售 课程概述：价值导向销售是一种销售方法，专注于理解、表达和有说服力地传达产品或服务的独特价值及销售主张。与单纯强调产品特性和价格不同，价值导向销售旨在展示产品或服务如何解决潜在客户的特定需求、挑战和优先事项，从而提供切实的价值。本课程旨在帮助学习者掌握以客户为中心的销售知识、技能和心态，着重于在整个销售过程中传递价值。 学习成果： - 定义并阐明价值导向销售的原则。 - 识别从交易型销售到价值驱动销售的转变。 - 展示专业知识和行业经验，确立作为可信赖顾问的形象。 - 创建与不同客户群体产生共鸣的量身定制的价值主张。 - 有效识别和传达独特卖点。 - 提升沟通技巧，清晰表达产品或服务的独特价值。 - 理解销售陈述的关键组成部分。 - 学会赢得潜在客户的注意力。 - 突出您产品的价值。 - 利用销售轮过程将潜在客户转化为实际客户。 - 通过实践练习和案例研究，实际应用价值导向销售技巧。 该课程将通过具体案例和实用练习，帮助您在真实场景中运用所学的价值导向销售技术，推动可持续的业务增长和强大的客户关系的建立。
Value-based selling is an approach to sales that focuses on understanding, articulating and persuasively communicating the unique value and selling proposition of a product or service to a prospect or customer. Instead of solely emphasising features and price, value-based selling seeks to demonstrate how a product or service addresses the specific needs, challenges, and priorities of the prospect/customer, thereby delivering tangible value.The Value-Based Sales Programme aims to equip you with the knowledge, skills, and mindset required to engage in customer-centric selling, focusing on delivering value throughout the sales process.You will learn how to win the mindshare of your prospects by conveying the unique value propositions of your products or services, build strong customer relationships, and create sustainable business growth.Learning OutcomesDefine and articulate the principles of value-based selling.Recognise the shift from transactional to value-driven sales approaches.Showcase your expertise and industry knowledge to establish yourself as a trusted advisorCreate tailored and persuasive value propositions that resonate with diverse customer segments.Identify and communicate unique selling points effectively.Enhance communication skills to articulate the unique value offered by products or services.Identify the key components of a sales pitch.Understand how to win the mindshare of prospects.Learn how to highlight the value of your offerings.Be able use the selling wheeling process to convert prospects to customersPractice conveying value propositions clearly and persuasively.Apply value-based selling techniques in real-world scenarios through practical exercises and case studies.
