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所在平台: Udemy |
课程主页: https://www.udemy.com/course/uxbranding/
课程评论：没有评论
以下是Coursera课程“品牌与用户体验设计：用户体验入门”的内容摘要： 本课程旨在为学习者清晰地阐述品牌与用户体验（UX）之间的关系。通过本课程，你将能够： * **理解品牌的定义：** 了解现代品牌是如何定义的。 * **识别优秀品牌的特质：** 学习是什么因素造就了一个伟大的品牌。 * **掌握品牌与用户体验的关联：** 深入了解品牌和用户体验是如何相互联系、相互影响的。 课程将从建立现代品牌定义入手，探讨优秀品牌的品质，以及品牌如何拥有其独特的“个性”。此外，课程中还将穿插一些练习，以帮助巩固所学内容。本课程无需任何先修知识，适合所有对此话题感兴趣的学习者。
If you ask 10 designers about the relationship between brand and UX, you'll get 10 different responses. There is a lot of confusion out there and you don't always know who to listen to. Well I've spent the last few weeks studying this subject and have prepared a definitive breakdown of the relationship between brand and UX. By the end of this class, you will be able to explain what a brand is, what makes a good brand great, and how brand and user experience are related to each other. In order to accomplish this objective, we're going to first establish the modern definition of brand. We're going to discuss the qualities of a great brand, how a brand has a personality, and throughout this course we'll also be doing some exercises to help reinforce what you're learning along the way. There is no prior knowledge required for this class. Enjoy!
