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所在平台: Udemy |
课程主页: https://www.udemy.com/course/ux-writing-the-art-of-user-centered-copy/
课程评论：没有评论
课程名称：UX写作：微文案、用户研究、可访问性等 课程概述：想象一下，您是一位在线体验的建筑师，创造出直观、自然甚至令人愉悦的场景。这就是用户体验（UX）写作所带来的力量，而这个全方位的课程将帮助您掌握这一技能。UX写作的每个词都经过战略设计，旨在为数字产品创作引人入胜、以用户为中心的文案。课程深入探讨UX写作的核心要素，配合实践练习和真实案例，帮助您提升技能。 首先，我们将揭开UX写作的神秘面纱，了解其独特性质，将其与其他写作形式区分开来。您是否曾轻松地在新应用程序中导航，而得益于帮助提示和引导？这就是UX写作的魔力，它以微妙的语言引导用户穿越产品界面。本课程将帮助您塑造这样令人满意的数字体验。 接下来，我们将展开一段有趣的旅程——用户探索，这是每个数字产品的核心。您是否想过为什么某些应用似乎“懂得您”，而其他应用却让您感到迷失和沮丧？这就是用户研究发挥作用的地方。通过用户访谈、调查和可用性测试等技术，我们将展示如何将您的写作调适为用户的需求和偏好。您还将获得开发有效的用户角色和用户旅程的实践经验，这将成为您创建以用户为中心的写作的秘密武器。 您是否曾因一个风趣的错误信息而发笑，或因一个清晰的行动按钮而松了一口气？这就是微文案的力量——许多成功数字产品的不为人知的英雄，您将在本课程中掌握这一技能。我们将解剖并学习按钮标签、占位符文本、错误消息、成功消息、工具提示、系统消息、导航标签等示例。每个字、每个短语，无论多么微小，都能提升或阻碍用户体验，我们将向您展示如何确保您的文案能够提升体验。 课程还将带您体验UX写作中的语气与声音的精妙艺术。想想您最喜欢的品牌——您能识别其“声音”吗？这一独特身份在他们的产品和沟通中产生共鸣，营造出熟悉感和信任感。您将学习如何为您的产品塑造一致的声音，同时掌握为不同受众和不同情境调整内容的技巧。此外，您还将探讨写作中的可访问性主题，掌握创建能够共鸣所有用户、无论其能力如何的包容性内容的工具和知识。 无论您是一位希望转行的资深作家，还是想提升技能的设计师，亦或是对该领域充满好奇的新手，本课程都是您掌握UX写作学科的关键。通过它，您不仅可以创作出悦耳的文字，还能为您的用户带来奇迹。那么，不要再徘徊，赶快加入我们，踏上成为一名熟练UX写作的激动人心之旅吧！立即报名，开始学习！
Imagine being the architect of an online experience that feels intuitive, natural, and even enjoyable. That's the power of user experience (UX) writing, and it's a skill you can master with this comprehensive course. Step into the world of UX writing, where every word is strategically designed to create compelling, user-focused copy for digital products. This course takes you beyond the basics, plunging you deep into the core aspects of UX writing, complemented by practical exercises and real-world examples that will sharpen your skills.First, we'll demystify UX writing. You'll understand its distinct nature, setting it apart from other forms of writing. Ponder this - have you ever effortlessly navigated a new app, guided by helpful hints and prompts? That's the magic of UX writing in action, a seamless blend of words that subtly direct users through a product's interface. This course will equip you with the ability to shape such satisfying digital experiences.Moving forward, we'll embark on a fascinating journey - the exploration of the user, the core of every digital product. Ever wondered why some apps 'just get you' while others leave you lost and frustrated? That's where User Research comes in. Through a series of techniques like User Interviews, Surveys, and Usability Testing, we'll illustrate how to tune your writing to resonate with user needs and preferences. You'll even gain hands-on experience in developing effective User Personas and User Journeys, your secret weapons in creating user-centered writing.Ever chuckled at a witty error message or sighed in relief at a clear call-to-action button? That's the power of Microcopy - the unsung hero of many successful digital products, and a skill you'll master in this course. We'll dissect and learn from examples of Button Labels, Placeholder Text, Error Messages, Success Messages, Tooltips, System Messages, Navigation Labels, and more. Each word, each phrase, no matter how small, can enhance or hinder a user's experience, and we'll show you how to ensure yours does the former.The course then takes you through the fine art of Tone and Voice in UX Writing. Think of your favorite brand - can you recognize its 'voice'? This unique identity resonates across their product and communication, creating familiarity and trust. You'll learn how to shape this consistent voice for your product while mastering techniques to adapt your content for diverse audiences and varying contexts. You'll also explore the important theme of Accessibility in Writing, and will be equipped with the tools and knowledge to create inclusive content that resonates with all users, regardless of their abilities.Whether you're a seasoned writer looking for a career shift, a designer wanting to enhance your skillset, or a newbie curious about the field, this course, is your key to mastering the UX Writing discipline. With it, you will not only craft words that sound good but also work wonders for your users. So, don't just stand at the edge - dive in and embark on this exciting journey towards becoming a proficient UX Writer!Enroll now and let's get started!
