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WELCOME TO THE MICROCOPY & UX WRITING COURSE, CREATED BY KINNERET YIFRAH, THE AUTHOR OF THE BESTSELLER "MICROCOPY: THE COMPLETE GUIDE".Kinneret is a thought leader in the UX writing field and a world-renowned microcopy expert.In this course - designed for beginners and designers seeking an additional skill - you will discover invaluable tips, golden guidelines, and best practices on how to write for common UI components (buttons, error messages, success messages, sign-up pages, empty states, forms, and more), define a unique brand voice, write in a conversational language, and boost engagement.GET REAL PRACTICAL TOOLSThis course will NOT be presenting theoretical or abstract ideas.Instead, you'll learn step-by-step, super-practical methods that empower you to write great microcopy for real digital products, with dozens of real screenshots to learn from.With this knowledge and tools, you'll be able to:Land your first job as a UX writerWrite great microcopy on your mockups or wireframesTake your digital product a huge step forwardEXERCISE WHAT YOU LEARNEach chapter is accompanied by an exercise designed to help you practice and perfect your new abilities, right there and then.The solution to each exercise is also provided.Please note: There is no feedback provided other than the solutions.In some chapters, a printable tool can be downloaded for future use.TRIED, TESTED & PROVEN TO DRIVE SUCCESS- "You helped me find the right words for our customers, and give them better UX by strictly trusting your methods" {Eugen Styrz, Information architect, Germany}- "It was CRUCIAL in landing me my first UX writing job. Forever grateful" {Anieca}- "Your book was a life-saving reference for me when I was the first to pilot the role of UX Writer at my company" {Anne} ABOUT THE PRESENTERThe course is presented in English by Merav Levkowitz, content strategist, copywriter, and UX writer extraordinaire.The course was written and produced by Kinneret Yifrah. THE FULL PROGRAMChapter 1: Getting startedYou will learn how to get the most out of this NEW course.Chapter 2: Introduction to the brand voiceYou will learn how to create your own unique writing style.- What is a brand voice and how will it help achieve businesses' and users' goals- Defining a brand or product's personality- How personality influences writing style- How language helps differentiate the brand/product- Finding the right messages that are unique to your brand/product- Maintaining a brand's voice when addressing different target groups- Writing for a brand with a widely diverse target audience- Designing your own brand voice in 4 stepsChapter 3: Conversational writingYou will learn how to communicate clearly and write in a way that users easily understand.- How and why to let go of academic and legal jargon- Writing in simple and natural language- Writing clearly about serious topics in official settingsChapter 4: EngagementYou will learn how to create engagement and effectively motivate users.- 4 important tools for boosting engagement- Tips for writing engaging sign-up forms for websites and apps- Tips for writing engaging newsletter sign-upsChapter 5: ButtonsYou will learn how to write convincing and effective copy for buttons.- How to write a button copy that provides value and increases conversions- The difference between functional buttons and sales-focused buttons- What to write next to a button to give users an extra-nudge- Tips for online store buttonsChapter 6: Error messagesYou will learn how to write error messages that prevent user abandonment.- How to minimize the need for error messages altogether- The two most important components every error message must contain- Words that should never be used in error messages- When and how to use humor in error messagesChapter 7: Forms and complex tasksYou will learn how to write assistive copy that empowers users to complete tasks independently and with ease.- How to minimize the load of copy in a form and still give users all the information and help they need- How good microcopy reduces calls to customer support (with a case study)- How to answer any question before it's even been asked- How to alleviate potential concerns, for example concerning payment security and free trials- How to ask for personal details and encourage sign-ups with a social media account- How to write clear instructions presented as tooltips, assistive copy, placeholders, and ghost textChapter 8: Success messagesYou will learn how to create an experience that delights users and adds value to the usual "Action completed successfully" message.- Why success messages are so important- Writing concise success messages for recurring actions- Writing engaging success messages for meaningful actions- The 4 most important elements of any success message- How a success message can lead users to the next step and increase in-product trafficChapter 9: Empty statesYou will learn how to engage users in never-before thought of instances.- The 3 types of empty states- How empty states can reduce app abandonment rates- Why a blank empty state is a wasted traffic- Using empty states to engage users, educate them about the system, and sell moreChapter 10: Loading timesYou will learn how to transform frustrating waiting times into delightful surprises.- Making users feel like time is flying by- Making users appreciate what they're getting even more- How you can creatively fill the short and long periods of time users spend waiting for pages to loadChapter 11: 404 pagesYou will learn how to write 404 pages that are friendly and help you win over even the most reluctant of clients.- Why 404 pages are overrated- Why 404 pages DO matter- How to write 404 pages designed to help users and businesses alike- The three must-haves for every 404 page

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