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所在平台: Udemy |
课程主页: https://www.udemy.com/course/ux-strategy-fundamentals/
课程评论：没有评论
课程名称：UX策略基础 课程概述：构建一个有用、可用且有价值的网站、应用或系统并不容易。这是因为必须考虑用户的多种动机、期望、环境和可能的行为。你需要研究、测试和分析，以了解用户的需求和愿望，同时还可能需要在有限的时间和预算内完成。UX策略基础课程将逐步引导你掌握这个过程。你将学习如何在设计和开发过程中的每个环节做出良好的用户体验决策，以及这些决策如何影响产品质量和范围。无论你是设计师、开发者、用户体验专家，还是对此完全陌生，完成这门课程后，你将对优秀产品的特征有一个实际的理解，并了解如何让这些产品顺利、高效地运行，减轻压力。 本课程基于Joe Natoli广受欢迎的UX与网页设计大师课程，已有超过7000名学生参与。该课程通过讲座和实践练习教授以下内容： - 每个客户和项目必须问的三个关键问题 - 确定用户真实身份的简单方法 - 找出真正重要（和现实）的功能和特性的方式 - 商业利益相关者研究的简单方法和工具 - 确定商业目标并让所有人达成共识的方法 - 识别真实用户需求的方法，从而超越用户所说的需求 - 将用户需求与产品策略相连接 - 生成有意义的产品需求的方法 - 确定和控制项目范围的方法 - 为参与者设定合适的期望，以避免后续出现重大和昂贵的意外 本课程采用经过近三十年在全球最大公司应用的原则和方法。课程内容清晰、直接，提供简单的工具和真实的案例。UX策略基础将证明策略工作不仅仅是专家的工作，也没有必要复杂化。
Building a site, app or system that's useful, usable and valuable is not easy. Why? Because you have to consider any number of user motivations, expectations, environments and possible actions. You have to figure out how to research, test and analyze to figure out what they want, what they need and what they'll be willing to use. And it's likely you'll have to do it with half the time and budget you really need. UX Strategy Fundamentals walks you through the process of doing just that, step-by-step. You'll learn how to make good UX decisions at every step of the design and development process, and you'll see how those choices impact product quality and scope. Whether you're a designer, developer, UXer or are completely new to ALL of this, you'll leave this course with a practical understanding of what makes great products great. And you'll also understand the mechanics of making those products run smoothly, efficiently and with less stress. Taken from Joe Natoli's popular UX & Web Design Master Course taken by more than 7,000 students, this laser-focused course uses lectures and hands-on exercises, to teach you: The Three Crucial Questions you must ask of every client, every project, every timeSimple methods for determining who your users really areHow to figure out which features and functions are truly important (and realistic)Simple methods and tools for business stakeholder research How to identify business goals - and get everyone to agree on themHow to identify true user needs - getting beyond what people say they need to what they actually needHow to connect user needs with product strategyHow to generate meaningful product requirementsHow to determine and control the scope of any projectHow to set the proper expectations for everyone involved and ensure there are no big, expensive surprises later These are the same principles and methods I've used with the largest companies in the world for nearly three decades. I walk you through everything step-by-step and I only focus on what works. You'll find clear, straightforward advice, simple tools and real-world examples. UX Strategy Fundamentals will prove to you that strategy work isn't just for experts, and it does not have to be complicated.
